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Techniques to Pick the Best Hiking Boots

Why go to a lot of trouble selecting the best hiking boots? Because they are your Feet, yes your feet. If you are going hiking, that means countless steps. Probably the most important part of your body to keep strong during a hike will be your feet. In the event you cannot walk, you can’t get home.

Your boots are the foremost critical element which affects the enjoyment of hiking. For this reason you should pick the best hiking boots for your needs. If you have some boots which are not comfortable or are made for the improper outdoor adventure, it might spoil the entire trip.

Another thing to consider is the fact these boots are to last for a long while, so don’t just get a boot because it’s discounted. Try out the best set of boots to suit your needs. Don’t skimp on your hiking boots. You could regret it when it’s too late and you are a long way in your hike.

Selecting the most appropriate hiking boots for your feet can be confusing, however here’s some advice making it simple.

Your Hiking Boot Buying Process

Above all, you need to try on the boots. I know this sounds like a “duh” moment, still trying it on in a store and making sure their comfort is essential for an enjoyable hike. How can you tell if your boot is actually a perfect fit?

• Test boot styles in the afternoon. Your foot usually swells throughout the day.
• Bring your socks that you will be normally planning to use. Correct fit depends on having the actual socks.
• Put the boots on and lace them snugly (but do not over fasten them so much that you’re hurting your hands, that is much too tight). Stand and try and raise your heel. Your heel ought to rise a maximum of 1/8″. A lot of heel movement suggests too much friction.
• Tighten the laces plus locate a solid target to kick the toe of the boot into, like a post or ground. Kick the object twice. If you find the toes slam into the front of the boot, subsequently the boots are not fitting properly. On a steep downhill trek, the toes can get a beating plus it can cause difficulty with the toe nails or feet. The toes should push close to the front of the boot on the third or even 4th kick, but never slam. Various methods you can look at in case your toes are crushed could be to change socks, re-lace the boots or maybe test a different set of boots.
• A number of locations have a ramp you’ll be able to walk up and down on to help you determine if they are suitable. Utilize it. Trails are not flat, utilize the tools while in the store to recognize the best hiking boots for your feet.
• Assuming you have time (and you should have time for this particular decision) walk around the store. The additional time you can spend in the boots, the better you will know if they fit correctly.
• Before you buy your boots, make certain you may return them. Some stores are good with regards to enabling you to return them if you have only worn them inside and not had them for a lengthy period of time. Check the return procedure before you leave.
• After you have bought your boots, they have to be broken in. (Do not head directly out to a 10 mile trail with new boots!) Put on the boots around the house, take quick walks around your neighborhood. When they appear to fit well, you will be able to use them on a simple day hike. The objective is to get the boots to form to your feet.

Cash Keeping Suggestion: If you’re money-conscience then try the boots on in the store, pick one you truly want and then purchase that identical style on the web for a lot less.

Care and Cleaning

• Make sure that you align the tongue each and every time you put your boots on. This inhibits the tongue from sagging and developing wrinkles. Wrinkles in the tongue contribute to blisters and rubbing.
• Make sure you read the care of the boots. Treat them if necessary to make a water resistant seal. If they’re leather and they end up getting soaked, let them dry out slowly. Don’t set them in front of a fireplace, this can cause breaking of the leather. Open them up each night on the trail as well as after a hike to allow them to air. Also, before putting them away until the next hike, clean them based on the manufacturer’s recommendations. Get any grime off them to help prolong their life. This can be done using a bristle brush. Care for the leather with saddle soap, let them air dry and then put on a sealer or wax.

When Purchasing the Best Hiking Boots For You, Keep These Things in Mind:

Materials used:

1. Leather: Stronger and water repellent. Heavier than synthetic. Generally intended for longer hikes having a full back pack.
2. Synthetic: Lighter in weight weight than leather, unfortunately shows wear more.
3. Waterproof materials: Several boots offer a waterproof membrane that’s attached to the inside of the boot. (such as Gore-Tex ®)

Hiking Style:

1. Day Hikes having a couple of containers of drinking water in a fanny pack.
2. Over Night Hikes with a small pack.
3. Several Day Hikes with a 40 to 50 pound backpack.

Boot Cut:

1. Low Cut: Good for more level terrain, shorter hikes. Not really a lot of ankle support.
2. Mid Height: Additional ankle support, can be used for limited multi-day hikes using a lighter in weight pack.
3. High Cut: Traditionally the most rugged and durable boot. Great for lengthy multi-day hikes with a heavy duty pack.

Day Hike / Low Cut Boots

A Low Cut Boot would be the best hiking boot for day hikes. These could be used on a day time hike with level ground. You would have a small-scale day pack or even a fanny pack with a couple bottles of drinking water. Also, the trail shouldn’t have a great deal of gravel, since it could get in between your sock and the boot. These kinds of boots can also be water proof and are made of synthetic or synthetic/leather blend.

Extended Day or even Shorter Multi-Day Hike / Mid Cut Boots

The best hiking boots for a longer hike would be the mid cut. Mid Cut is good for more challenging inclines and they’ve got more ankle support. The majority are water-proof and are available in synthetic or a synthetic/leather combination. They perform a somewhat better job of keeping out gravel and pebbles and will provide you with more stability on muddy trails. These boots have sufficient support for using a lighter, small backpack.

Mountaineering or Long Multi-Day Hike / High Cut Boots

High Cut Boots tend to be the best hiking boots for the serious hiker. They come in Leather or Leather/synthetic blend. They’re a very strong boot with a lot of ankle support designed to be worn using a weighty pack. They may also be used with crampons for snow. They are unquestionably designed for the most demanding terrain.

Additionally: It is great to have the Perfect Hiking Boots, but what happens when your laces break?

It’s important to have a spare pair of laces on the trail. The laces must be made for boots and not shoes. I would suggest a round instead of a flat style lace, these tend to last longer. The support that laces provide is very important to a comfortable hike.

Every hiking boot needs a good boot insole. Insoles do wear out with time. Make sure that your insole continues giving you the right padding.

Remember; protect your feet with the proper hiking boots. They will appreciate you by the end of the day.

I’m hoping that this report has been helpful in choosing the best hiking boots for you.

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If you enjoyed this article and want to keep up to date on hiking and backpacking, check out Hiking Revealed.com. This website is packed full of information on hiking equipment and trail reviews.

Remember to sign up and get your FREE Hiking Checklist today!

At the end of past century and of course in the dawn of new millennium, the “HAPPENIING”, with substantial enthusiasm and lasting long in “FUTURE” were the key influencing factors in the fashion Industry. People wish to live in present – No looking back. The reality was significant, as the world changed so rapidly, resulting in huge developments, making people to expect more n more from the present and the emerging economy.

Today, the world has completely different future, since forecasted. After years of negligence the history again emerged with wider acceptance. People again started appreciating the core values, old traditions, ceremonies and hold them as a treasure for us. They look back to the past, searching for our origins, something significant to have. All this affected our lives, our preferences and our selections to reposition ourselves. This is also happens in fashion too.

Old Fashion – Back In Rhythm

People are thriving to get equilibrium point in a wavering world. Here, history is only our inspiration. The fashion industry is surged with look-alikes that were present in the market even before the originals, which empowers to a few designers. It is time mull over the situation, as the fashion industry paused instead moving ahead in creating new innovation. It is going diving deeper into the past to bring out contemporary version than the fast trends and buildups. Alike politics, ideology for ethics, values, regulation, category and style is apparently noticeable in fashion industry too.

Bouncing Back of Historic Echoes – Repeating History

History rolls out our own tradition. In fashion industry, the journey starts from ancient Europe. People value and re-organize treasures, diving deep into the times of past European clothing fashions till great designs of embroideries and laces of great grand mothers. People are witnessing the coming back of old fashion and retro-trends.

Class Fashion

Attraction, high-class and stylishness are keys for to-be trends. Designers inspired from the old members of the aristocracy, at present it is the high society. The sophisticated lady is now dressing like a queen, princess or an empress. The present high class is circumspect and less lavish, in contrast to the show-off fashion trends.

Classic styles

Due to change in preferences, all the inspiration sources (like Couture classics, British classics, and masculine weaving classics), are embedded with elegance, turn into feminine fashion.

Styles from pioneers and plains

The journey of historic fashion crosses all borders of the different countries, fashion from Britain, France, Russia etc… to the country life, gypsy and folk fashion styles. People can find the routes of fashion inspiration from the initial European emigrants to the America.

Ethnic Styles

The influence of Eastern countries over fashion industry is declining; however, their economy is becoming a real competitive dilemma to the Western World. Albeit, there is considerable cultural influence of African Muslim countries with their exotic jewelry and embroidery designs.

It is confusing that nothing is clear for future. People would only witness influence of above all…

Natural Preference

After a long time with extreme elegance, glitter, shine, mad design, print and pattern mixes, people are moving towards natural harmony. The originals from the Mother Nature, natural textures and shining, the zigzag, allure us. Now, people want to go for endurance and quality of a fabric, the luxury, and the exotic designs.

People are tired of fast fashion trends and the hip hops, now they wish long lasting and timeless comfortable clothing fashions. Keeping distance from ‘low cost’ clothing, with appearance unveiling high standard of living. People desire all these extravagances for low price.

Conclusion

People will prefer smart and stunning matches, which are the major keys for fashion blends for various motives, materials, and prints all in single outfit. At haphazard mixing, mix-and-match fashion, blended patch works and intense style odds are talk of past.

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Copyright © 2006

In this article we will look in depth at a relatively new wrinkle in marketing for law firms known as “attorney-client matching services”. First a little background is in order. The legal services market segment is expected to reach $82.5 billion in 2008 according to Euromonitor International a market intelligence firm. In recent history consumers have been finding attorneys through word-of mouth or through the yellow pages. Often the word-of mouth advice does not deliver people to the best possible solution for their particular needs and the yellow pages is certainly not a great place to select a lawyer I am sure you would agree. Additionally, according to the Pew Internet & American Life over four million consumers and small businesses currently search for legal services via the Internet every month with these numbers expected to rise to over seven million by 2007. I think you can see this is a huge market getting larger. It is imperative that attorneys understand this marketplace if for no other reason your potential clients and clients are moving to the Internet and yellow page advertising is a dying marketing for law firms vehicle. Understanding attorney-client matching services is one new way to tap into this Internet marketplace.

What I will not be talking about here is attorney-listing services. Please don’t get confused between attorney-listing services and attorney-client matching services. The two majors in the attorney-listing services arena are Lawyers.com or FindLaw.com that are used by many in marketing for law firms. With attorney marketing one might want to get a minimal listing on one or both of these two major sites. Both do drive a large amount of traffic to their sites for sure (in the millions of visitors per year). If you do get a listing then track your results carefully and see if being in the middle of a pack of listed attorneys actually does produce clients for you. Please don’t spend more on them than the basic listing that will run about $150 or so per month, at least until you can document results with the basic listing. Also, don’t buy your website through either of them, even if after testing you find good results, for many reasons that can be found under the Internet marketing tab on my website. One last note here, you probably don’t want to test most of the lesser attorney-listing competitors like lawinfo.com, lawcore.com or attorneyfind.com is my take, however if you do be sure to track your results. The rest of this article is about attorney-client matching services.

Attorney Marketing Via Five Attorney-Client Matching Players

In the attorney-client matching field there are five competitors for the attorney marketing dollar offering online attorney-client matching services. The first and originator is LegalMatch.com and its newer competitor being CasePost.com as well as a third competitor LegalFish.com. The two big players that offer almost everything in attorney marketing, Lawyers.com and FindLaw.com; have also recently begun to offer a version of attorney-client matching services.

Lets begin with LegalMatch that was established in 1999 and is based in San Francisco. LegalMatch uses a double blind matching system. By double blind they mean the consumer does not see identifying information about who the lawyers are and the lawyer does not see identifying information about who the consumers are although all the cards are put on the table for both to see before any contact is made between them. Through an allocation model LegalMatch makes the decision about which lawyers get the consumer’s information. Consumers can opt into “priority service” for a fee to talk with a LegalMatch staff attorney about their case and work with that attorney in selecting the attorney for their case. LegalMatch does have partnerships with the Utah State Bar Association, ATLA and NACDL. Membership fees for this marketing for law firms vehicle run from $2,500 to $25,000 per year (they will finance the membership fee if desired) depending on practice area and geographic location of the attorney. For example, a PI attorney in Los Angeles would likely be charged more than a family law attorney in Los Angeles, while the family lawyer in Peoria is likely to pay less than the family law attorney in Los Angeles. Their guarantee consists of extending your membership at no fee until your revenues have exceeded the fee you paid them.

Are There Legal Marketing Ethics Issues with Attorney-Client Matching?

A relevant digression here, since this model is not a lawyer referral program, a pre-paid legal service plan, a joint or cooperative advertising or a directory listing service it is not subject to ethics rules around much of marketing for law firms it has been asserted. Recently the Professional Ethics Committee of the Texas State Bar was looking into these practices and that committee received a seven-page letter (May 26, 2006) from the FTC that was agreed to by a unanimous vote of the FTC commission members that this attorney marketing practice is indeed ethical.

Already the states of North Carolina and South Carolina found the practice ethical. The Rhode Island Supreme Court specifically named in an ethics opinion that online matching services are ethical. Finally, the Utah State Bar (a mandatory bar) has retained LegalMatch as their lawyer referral service clearly indicating their thinking about LegalMatch’s ethical nature it seems to me. Naturally you do need to check with your state bar to be sure this is an ethical practice in your state. Now back to the options in the marketplace.

CasePost.com, based in Southern California, was established in 2002 is a second player in this area of marketing for law firms. They operate in a similar fashion as LegalMatch in matching clients with lawyers; however, the directory of attorneys is shown to the consumer immediately. The consumer can decide whether they want to remain anonymous or give their contact information to the attorneys. The consumer is limited to four attorney responses. Thus the consumer determines what attorneys will get their information. In May of 2006 CasePost has made a major expansion as a result of their partnership with HandelOnTheLaw.com that is powered by a successful nationally syndicated radio show on over 120 stations with attorney Bill Handel. This show has been running since 1985. They also have a strategic relationship with LegalZoom.com that began in 2006 that has increased their reach. Like LegalMatch the membership fees for this attorney marketing vehicle are from $2,500 to $25,000 per year (financing is available if desired) depending on practice area and location. Their guarantee to a member is based on a minimum amount of referrals over the year.

LegalFish is a third player in this arena. It entered the marketplace in 2003 and is based in Chicago. It is a bit different than the other two in a few ways. Like the other players the consumer can input their information and post their cases to the site as well give their identifying information or not. In a number of cases LegalFish will contact the posting consumer themselves by telephone or email to delve deeper into the needs of the consumer so they are not totally automated. There is an allocation model used by LegalFish in referring the cases to their members. Another difference is LegalFish charges a monthly fee for this marketing for law firms vehicle ranging from $180 to $750 to members that are non-contingency based practices. For contingency based practices the fee ranges from $1600 to $5000+ monthly only if the client retains the attorney. If LegalFish does not deliver a referral to a member that retains that attorney they don’t charge a fee to that attorney for the month (a form of a guarantee). Creating something of a “shared risk” system. Naturally, with this type of shared risk system, long-term success for both parties is based on LegalFish’s ability to generate new client opportunities and create demand for legal services, and their member attorneys’ ability to convert those referrals to paying clients. Both parties have to “pull their weight”. Finally, LegalFish reports they are particularly committed to serving the solo and small firm market with ten employees or less.

The next player in this marketing for law firms arena is Lawyers.com (mentioned earlier in this article about their directory listing or attorney-listing service) with their new Attorney Match Service. If you go to their homepage what stands out on that homepage is their “Find A Lawyer Quick Search”. This is their free to the consumer attorney-listing service (this is why you might want to test a listing with them and track results). To get to the Attorney Match Service you have to know to click on “Contact Lawyers” navigation tab or notice it up there at the very top of the Lawyers.com home page. Clicking on that takes you to a page where you input your zip code and the practice area you are seeking, however, it also tells you how many lawyers there are listed that “are interested in receiving your request”. You are required to fill in the identifying information with other case information. Once you do that you see the attorneys listed and pick the ones you want to send your request to and wait for their replies. The fee for the attorney member is $495 per year, however, you must have a biographical level listing on lawyers.com to be on the Attorney Match Service and that is $150 and up per month depending on the size of your firm. There is no guarantee for this service.

The final player in this marketing for law firms arena is Thompson’s Findlaw.com (mentioned earlier as an attorney-listing service) with their new attorney-matching website http://www.LegalConnection.com. The FindLaw system is similar to the Lawyers.com system with three steps of #1 Select your legal need; #2 Tell us about your case; and #3 Choose the attorney that’s right for you. It is different from Lawyers.com’s system since they have broken it out of their attorney-listing services completely with its own dedicated website. Their fees generally run from $500 to $1000 per month depending on your practice area and geographic location. They do not have a guarantee. They do report that they do set targets for each geographic area as well as practice combination and then will manage their marketing to get positive results for attorneys.

Well, now we have all the players in this particular niche of marketing for law firms with a lot of information. I think it would be imperative for me to mention one more item. Both Legal Match and CasePost have negative information on the Internet and it needs to be considered. If you go to Google and search just the term LegalMatch and then do the same with CasePost you will be able to find details about the negative information. One location that covers the negative information on LegalMatch with relevant links is at http://en.wikipedia.org/wiki/LegalMatch although that is disputed as not being sufficiently neutral in tone, which is one of Wikipedia’s requirements..

Conclusions and Recommendations on Attorney-Client Matching

Let me list my current thoughts/conclusions in this marketing for law firms niche of attorney-client matching services and from there it is up to you to make your decision:

1. This marketing for law firms vehicle clearly has some merit. This approach can deliver business to you that you would not get otherwise and get it to you now. Yes, you can do better and at least arguably cheaper for yourself through the right Internet attorney marketing strategies (see my website). However, it is not going to happen tomorrow and attorney-client matching can happen tomorrow. You can build your own systems while using these systems and then decide if you want to continue their systems or not. They will always probably get some business you would not have gotten otherwise even if you had your own online systems.

2. Unfortunately you are only “renting” the methods used to get the business you are being sent and don’t “own” the business methods used. If you had the correct Internet marketing for law firms system up you would have a salable asset in those systems and be driving traffic exclusively to you, which is better than this option almost certainly in the long run for most if not all attorneys. Additionally, as a general principle it is not good to be dependent on any one source of referrals as I am sure you know. That said I still think attorney-client matching services are a good option before you have your own Internet marketing systems and/or other marketing systems up. You may even want to continue these services after you have your own systems up. Having your own systems up makes you more secure and now you are at choice about staying with the service or not.

3. Who is this marketing for law firms vehicle for really?

a. Someone who needs more business right now. These systems have a stream of business coming right now and they can send it your way right now. Other attorney marketing systems will take some time to make happen and yield results.

b. Someone who is very, very clear they don’t want to be involved in the marketing process and are willing to pay someone else to do it for them even if it costs them more and they are “renting”. If that is you, then this is probably a good move for you. That said, you still are going to have to “close” the client they send you via email or on the phone so you are going to be involved in marketing at that level, just less marketing. You are never going to get away from that aspect unless you are an associate who does nothing but technical work in someone else’s practice (not that there is anything wrong with that).

c. Someone who is doing some attorney marketing that is not working for them or not working very effectively for them since if you stop what is not working and do this type that is working you may be able to reduce your marketing costs while increasing your revenue stream.

d. Finally, a partner level attorney who has a senior associate that has good people skills that could work this marketing for law firms vehicle and close the referred clients.

4. Who is this type of attorney marketing not for?

a. Someone who won’t attend to the referrals from the matching service most if not nearly every working day.

b. Someone who does not have fair to good “closing skills” or “bedside manner” (Note: you can get some coaching from these firms to improve this aspect if needed and/or see my website for more information on this skill set). You are not the only attorney getting the referral from the match firm so you need to “shine” well enough to get hired. There is still an element of competition involved with maybe 3 to 5 other attorneys who got the same referral.

c. Someone in a geographic area that does not generate a lot of referrals in your practice area. Like a rural area or small town or maybe an estate planner in a low-income area. So you see this marketing for law firms vehicle is not for everyone.

5. The negative information on LegalMatch and CasePost is somewhat troubling to me even though much of it is from the past and has been positively addressed. The negative information of the past on LegalMatch appears to have not troubled the Utah Bar, the Association of Trial Lawyers of America and the National Association of Criminal Defense Lawyers. This is reassuring to me.

6. If you were reasonably sure this type of vehicle is for you I would go with LegalMatch first. I am presuming you are willing to work their system diligently and have at least low average “closing” skills (they will work with you to get your closing ratio up if you need some support in that area). Why LegalMatch? They have over 1500 members currently (a good sign I think), over 90 employees and have been in business longer. I figure that gives them an edge in knowledge, results and staying in business over time. Additionally, their “footprint” of bringing business to their members is almost certainly larger since they have more resources to drive business to their site than the others. If for some reason you are uncertain if this type of marketing for law firms is for you then I would go with LegalFish first. Why LegalFish? The LegalFish option would allow you to get into this marketing for law firms arena now with less expense and less risk than LegalMatch or CasePost. Do realize the LegalFish attorney marketing “footprint” is going to be much smaller than either of the other two services so they won’t be sending as large a volume of business your way almost certainly. Do be sure you have in your agreement with LegalFish that they will not charge you for the months they do not send you business. If you had a good experience working the referrals from LegalFish, diligently worked the system almost daily, realized a good return on your investment and you wanted to do more then I would look into LegalMatch next. Either starting with LegalMatch or LegalFish, if you find that you really liked this approach to marketing for law firms there is nothing wrong with belonging to two or even three of the services.

7. If you decide to become a member with LegalMatch, Case Post and/or LegalFish do remember your financial arrangement and term of membership are somewhat to greatly negotiable. Do negotiate a win/win agreement for yourself. Naturally, if you can get references of current members to contact from them in your practice area and in a similar type market to yours so much the better before you sign your agreement.

8. I probably would not go with Lawyers.com at this point. Why? First, no guarantee. Next Lawyers.com does not appear to me to be promoting that part of the site enough. Additionally, I am not sure it is worth the cost of the bio and the fee that together will run at least $2,400 for the year. I suspect this money could be better put to use with one of the “big three”. Lastly, given the consumer has a list of attorneys that could be large (search on the site for your zip code and practice areas and see how large it is for your area) you are going to be in a crowd I fear. Thus it looks like not much business and it seems no way to impact the consumers’ thinking in your direction at the point where they are selecting who to contact. An exception to this thinking is if you already have a bio listing with them (and it is delivering business to you) this add on service might be a useful attorney marketing move given you are only spending $495 more per year. That said keep good records and see if it produces you any business. If not you would stop the service of course.

9. With respect to LegalConnection.com I probably would not go with them at this point. Why? No guarantee. I do see it as an advantage that it is a stand-alone away from the FindLaw.com site. For that reason alone I would favor it over Lawyers.com, however, I don’t see LegalConnection.com or Lawyers.com as being in the same class as the “big three” at this point in time.

You can download free now the 125 page Report titled “31 Proven Law Firm Marketing Strategies” by Henry Harlow and much more. You can increase your income; reduce your work hours as you serve your clients better than ever – guaranteed. http://www.Law-Firm-Marketing-Coach.com

These days’ pet supplies can cost you a fortune, which is not necessarily a concern for most when it comes to pampering their pets. However, it essential that the products, you purchase for your little pals, turn out to be the healthier option and provide the apt nutrition required. Some pet products tend to be tagged at exorbitant rates, but these products may not be enjoyed by your pets, or would not meet their basic nutritional needs. It has been seen that most people buy these supplies from online stores, or jut pick up something which they liked at the supermarket. However, it should be kept in mind that your pets have diverse requirements for nutrition, flavor, and health. You may opt for the latest pet product based on the television ad, but you need to keep in mind that what’s on the television is not real and should not be taken at face value other than the oddball television news.

Before you start storing your ladder with heaps of pet supplies, it is better for you to consult your vet. The vet is the best person to guide you about what would be a healthier choice for your pet. For example, there are separate ranges of supplies available for small and big dogs. These products are normally based on the dog’s capacity to chew food, how much they can digest, and also the amount, which is required by their bodies. Hence you should consult the vet on these issues, and thus purchase products, which meet the above requirements. Remember that your cat would not enjoy the taste of the biscuits, which were bought for your dog. So, if you’re planning on getting your dog to snack on kitty snacks, you’re bound to be disappointed. And if somehow you do manage to feed kitty food to your dog, better be prepped to receive some nasty morning surprises on your carpet.

The other factor you’ll need to keep in mind is that you’ll need to purchase pet supplies your dog or cat enjoys snacking on. It is not advisable to buy a new product in bulk because your pet may not like eating the same. Often pet owners buy huge quantities of these products on discounts or online sales, but the end result, hungry pets and a cartload of useless pet supplies residing on your kitchen counter. Also, there are chances that your pet could be allergic to certain kinds of pet foods. Hence, you should try and make them taste certain products and wait to see if there are any reactions. If you are planning to purchase new pet food products, it is better to get it in small quantities, check to see if your dog or cat takes to it and then if needed, buy more. The normal dog / cat food items ranges from the usual low priced products to the high end products, selecting the right sort can take some time, but some of the pet food products are not healthy for your pet, so do consult your vet prior to purchase.

Not all forms of pet supplies are appropriate to meet the nutritional requirements of your pets. Think about it, would you enjoy eating canned or processed foods the entire day? Then how do you expect your pet to do the same? It should be kept in mind that your pet supplies should be used once a day on a regular basis. You could use more only if the vet has asked you to do the same or if you are unable to make them regular or freshly cooked meals. Always check for the expiry dates of the pet supplies since there are chances that discounted products have crossed the required date. Remember, that discounted products tend be closer to the cut off date, so if you’re getting supplies at a discount, take care to read the expiry date on every product. The supplies for your pet include products like biscuits, chewing bones, tuna cans, milk based products, ready or processed forms of meats, and various other related options. You can either use them straight from the pack, or heat them before serving your pets. Make sure that you read all the mentioned specifications on the product so that you can feed your pet with healthy food options instead of the usual “come as you are”. Most of the pet products these days are more of “hype” than providing the usual value added nutrition for your pet. There are quite a few brands out there so sorting out through the lot can take a while. It is not only advisable but rather essential that you get an idea of what’s good for your pet by consulting your veterinarian. You’re not going to get this info off the television. Or you can opt to go online, read the reviews and make an informed decision all on your own.

There are some more wonderful resources out there like this site about Pet Supplies. Alternatively, for more information on other topics such look for sites like this one on bird supplies.

Many dog owners are bewildered when they hear their dog growl, bark, or take an aggressive stance. Unfortunately, many of these animals end up in shelters because the owners could no longer live with the dog. Would you give up on your child that easily?

Of course not! When a baby is brought home to his new family, everyone understands that the baby is learning your language and teaching you his. We begin to understand our child?s cry or garbled sounds because we focus on trying to understand him.

Your dog has his own language as well. Understanding dog aggression and your dog?s language will help prevent undesirable behavior and dog bites. Let?s begin our understanding of dog aggression with the acronym DOG BITES:

Dominant

Opportunity

Game

Boy/Girl

Injury

Territorial

Escape

Dominant aggression is also known as competitive aggression. It is brought on when one dog feels challenged for his social position by another dog (or human). Dogs are pack animals. Social order helps feed and protect the pack.

The dog with the highest social order is called the ?alpha? dog. The alpha dog gets all the perks such as eating whatever he wants, sleeping wherever he wants, and dictating to the others in the pack. He decides when the others get to eat and sleep.

Even owners of a single dog may observe dominant aggression since the dog sees the owner as a member of his pack. An example of this type of aggression is demonstrated by the dog who lays on a favorite chair and growls at the owner when told to get down.

The aggression is a challenge for social position and dibs for the seating arrangement. How the owner reacts to the challenge determines whether the dog becomes more aggressive or submissive in the situation.

Here?s a less obvious challenge to an owner?s dominance in the pack?

You are sitting in the living room watching television. Your dog comes up to you and slides his head under your hand. You think your dog is adorable and wants your attention, so you pet him as requested.

Here is the punch line to this situation. Petting is similar to licking. Submissive, less dominant dogs in the pack lick the more dominant dogs. In other words, you were challenged and responded with an ok to be the submissive of the challenge.

Petting (or licking) behavior does not always signify submissiveness. There are other situations when dogs lick, but we will not pursue that topic here. What we will offer here is a suggestion on how to respond to the situation above.

Gently cup your hand over your dog?s muzzle. Rub behind his ears with a little pressure. These actions closely resemble social order biting. Dominant dogs bite the ears, nose, and neck areas of less dominant dogs to keep them in line. Just watch a mother dog with a litter of pups! You?ll see the behavior right away.

Opportunity aggression is aggression that is intended for another dog or person; however, it is redirected to a closer dog or person because the opportunity to attack is better. An example of this type of aggression is demonstrated when trying to break up two fighting dogs. Sometimes, the person breaking up the fight gets bit.

Caution is the best approach to take with opportunity or redirected aggression. If a dog is agitated, it is better to maintain a safe distance until the dog feels less vulnerable and relaxes.

Game aggression is predatory in nature. A dog will chase anything that moves away from it. The dog is a natural hunter of small game. When something runs from a dog, the dog?s chase, hunt, capture, and kill instinct takes over.

A human cannot out run a dog. If a dog attacks, the best course of action is to lie down and play dead. This action is a submissive move.

You have probably seen a dog lie down and bear his vulnerable belly to a more dominant dog. He is communicating to the more dominant dog that he is not a threat to the more dominant dog.

Boy/girl aggression is all about the hormones! This type of aggression is also known as sexual aggression. The male dog protects his female from other dogs and potential threats to his progeny.

Female dogs, however, also display this sexual aggression when they are pregnant, nursing, or in heat. Even the most docile female may growl or attempt to bite anyone who dares to pick up one of her pups too soon!

Sexual aggression is reduced through spaying and neutering. Most veterinarians recommend spaying or neutering your dog during the 6-12 months of age.

Injury aggression is aggression brought on by injury or pain. You might easily see this type of aggression in a dog that has been hit by a car or one who is suffering from age-induced arthritis.

Injury or pain aggression is best handled by seeking medical care for the dog. Try not to touch the painful areas unless absolutely necessary for therapy or to get your dog to safety. Diet, activity, medications, and bedding may help alleviate the pain and therefore, the aggressive behavior.

Territorial aggression is aggression displayed to protect the pack?s territory. The dog?s territory may be much different from your thoughts of the house and backyard. Indeed, if you take him on any walks, he may even consider the whole neighborhood his territory!

When a dog is in a new environment, he may be ?territorial? because he isn?t sure of his surroundings. This is why a dog that is boarded may be ?cage aggressive.? The dog is protecting the small territory of the cage from intruders.

When this is the case, let the dog have his space. He is stressed out and will feel protected in his own area.

Territorial aggression may also be used to protect the pack from perceived external threats. A protective dog is one that shows aggression toward other animals or people when he perceives a threat to his owner or other members of the pack.

A dog may also show territorial aggression with possessions. He will protect anything that he perceives as his. This includes food, bedding, toys, affection, and anything else that is part of his world.

Escape aggression is also called fear aggression. A dog that is afraid will often shake. The ears will probably be all the way back on the head and the tail will be low. He feels powerless and puts up a fight because he feels trapped like he has no where to escape.

This type of aggression may also be brought on by the fear of punishment. Imagine someone standing much taller than you with his hand raised above his head. Is he going to hit me?

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Walking straight toward a dog, giving direct eye contact, or makig sudden movements can trigger fear aggression. Always move slowly around dogs that are afraid. Never give direct eye contact or move right towards a fearful dog.

About the Author: Julie Butts is a Kennel Manager and author of http://www.all-about-small-breed-dogs.com, an online guide for selecting, owning, and raising a small breed dog. Her website is dedicated to small breed dog lovers and includes information on breeds, training, behavior, grooming, supplies, books, gifts, and more.

Read more about dog behavior and dog aggression.

Explore the many ways to make money online by blogging with or without a blog, get paid to write reviews of products and services, and earn extra cash by writing articles, content and blogging for Google AdSense blog networks.

1. An overview on paid blogging

There are 3 main flavours of paid blogging – your own blog on your own domain and webhost, using a blog on a free blog service such as Blogger and creating a blog on a blog network. The work is the same. You get paid to write or blog about a product, service or anything required by a customer.

The amount paid varies greatly from US$1 to US$200 or more for about 50 to 200 words depending on advertiser requirement. The more popular or higher traffic your blog has, the greater your reach and therefore the higher you are paid. Terms vary in that you may be asked to write a single post from time to time or you may be contracted to blog a minimum of 1 post a day for a few weeks for a specified sum.

2. Blog requirements

Usually, there are certain requirements that your blog will have to meet before being accepted for assignments. Requirements vary with each paid-to-blog network. Generally though, paid-to-blog networks do not accept new blogs with little content and no readership base, so you will need to spend the first few weeks or months writing posts regularly to build up a sizeable amount of content.

You could buy articles or use free articles from various sources of course, but ultimately you will have to write your own unique content to keep readers coming back. It’s a lot of hard work.

Other requirements could be that your blog has to be several months old, be indexed by Google, be of a certain pagerank or have a certain amount of traffic. Blog content and writing standard also affect approval. If you do not own a blog, you may be asked to provide some writing samples for evaluation.

3. Using a free blog on a blogging service

Creating a free blog on Blogger, Live Journal, Wordpress and other free blogging services is how most bloggers will start off. These sites are fine for personal blogs but if you have plans to monetize your blog and use it as a means to provide some form of viable revenue, it is best to register your own domain and host your own blog on a web host.

This is because you will have complete control over how you want to monetize your blog and have your own entity and identity eg. yourblog.com instead of yourblog.blogspot.com. Also, some paid-to-blog networks do not accept blogs created on a free blogging service.

4. Creating a blog on a blog network

If you do not own a blog, you can still earn from blogging. Some blog networks require you to create a blog hosted on their network with their revenue earned directly from advertisers, syndication or other means. Sites: Blogchex, Gather, DigitalJournal.

Other blog networks engage you as their freelance professional blogger where you have to commit to making regular posts. In such cases, the content you create could belong to the blog network and you will not be able to use your content anywhere else. These have very high journalistic standards and are difficult to get accepted. Sites: 451press, Blog Republic, Weblogsinc.

5. Posting on Google AdSense blog networks

Other blog networks who use Google’s AdSense programme to generate revenue are less restrictive in terms of topics to write about and tend to be less demanding when it comes to content quality and the reuse of content at other sites.

Bloggers are paid by Google AdSense from the number of clicks received on ads embedded in their posts. Therefore you must first sign up for Google’s AdSense programme before joining these blog networks. You also get paid for referrals. Payouts may seem too little to bother with but if you are active in many networks, the amounts add up. Sites: WriteNiche, WritingUp, Hubpages, Squidoo, Xoomba.

6. Setting up your own blog on your own domain

Buying your own domain costs about US$8 a year while buying a basic hosting plan costs from about US$5 a month. Choose a reliable web host which has a good uptime track record and customer service is important. You may have to be prepared to spend a little more to ensure some reasonable level of quality hosting.

Visiting a web host’s forum where members discuss the web host’s service will give you a good idea of its reliability but since most have a 30-day money-back guarantee, signing up to try would probably be the best way to go.

After building up a fair amount of quality content, you can apply to join professional blog networks if your blog meets the high standards of these sites: Blogburst, B5media, Orble, Webbleyou.net

7. Paid reviews

Some blog networks will assign offers to you from time to time and all you have to do is blog about the product or service and provide links as required on your blog. Other options of monetizing your blog may also be given such as placing banners and buttons or text links on your blog. Sites: PayPerPost, Blogsvertise, LoudLaunch, CreamAid.

Other blog networks provide a common platform to let advertisers select the blog they want to buy advertising space, links or pay for a review from the list of registered blogs. Sites: ReviewMe, ReverseLinks, Buzzbyblog, InBlogads, SponsoredReviews.

8. Variations of paid blogging

There are several offshoots of paid blogging which instead of writing about a product or service, you get paid for your knowledge on certain topics and for providing answers to questions asked by other members in the community. Topics range from business to automobiles to health. You will be evaluated by a test before being accepted but earnings could be substantially higher than regular blogging. Site: JustAnswer.

You can also earn by providing a writing service such as academic papers and resumes, or writing content for end users such as websites, magazines and newsletters. These pay more than the usual paid blogging and is the the way to go if you have the skills. Sites: Constant-Content, CyberEdit, Academia-Research, Manuscriptservices.co.uk, AssociatedContent only accepts US residents.

9. Blogging for companies

Businesses recognise the blog revolution and even large corporations have set up blogs. Many look to freelance professional bloggers for their blog. Software development companies may require bloggers for gadgets and tech-related topics. A lifestyle magazine may require bloggers to write about the night scene in their city or updates on celebrity gossip. The scope is restricted only by your ability and time. Sites: Bloggerjobs.biz, Jobs.problogger.net, Elance.com

10. Blogging for individuals

There are people who need help blogging or who want to build up unique content the fastest way possible and so recruit a few people to contribute posts. The amount to be paid is entirely by mutual agreement and you possibly run a certain risk of not getting paid for your work. Sites: Bloggerforum.com, Earnersforum.com, Goldage.net, Forums.digitalpoint.com.

Get more information on how beginners make money online and how to make money blogging

Marketing software is sometimes viewed as a luxury, not a

necessity. While you can certainly accomplish marketing without

marketing software, marketing software lessens the time and

effort required for marketing and your marketing efforts will

generally be much more effective. There are various types of

marketing software, and numerous producers of marketing software.

Finding the right combination of marketing software for you is

the challenge.

The first step in preparing an effective marketing campaign is to

devise a solid marketing plan. When writing a marketing plan,

there are several things to consider. The main points are

defining your target market and identifying the characteristics

of that market, analyzing your competition, formulating your

unique selling proposition using a competitive advantage,

reviewing options for marketing mediums, preparing your marketing

budget, and setting milestones for your marketing campaign.

Marketing software, such as Marketing Plan Pro by Palo Alto, will

help you work through the details of these steps to create a

useful and powerful marketing plan.

If you intend to engage in email marketing via newsletters,

autoresponders, announcements, or mass email campaigns, you will

find that email marketing software is crucial. Of course, there

are online email marketing services such as gotcorp.com that

provide self-serve email marketing tools like Campaigner. Using

such tools for email marketing is an option, but there are

ongoing costs involved. If you choose to use email marketing

software instead, programs like Email Marketing Director and

Campaign Enterprise 9 by Arial are very good.

Good email marketing software enables you to personalize messages

and to manage your mailing lists through a database. A time

saving feature to look for in email marketing software is the

ability of the software to automatically process unsubscribe

requests. Most email marketing software packages have built-in

templates you can use to produce email newsletters, announcements

and marketing messages. Support for embedded images and

compatibility with web editing software programs may be of some

importance.

If you are really serious about email marketing, it is best to

get started with advanced email marketing software from the

beginning. Advanced email marketing software has features that

will enable you to personalize and track your email messages.

With tracking capabilities and built-in reporting functions, you

can determine the effectiveness of your email messages as well as

who is and who is not opening and responding to the messages.

These advanced email marketing software programs generally use

SQL, Oracle, or Access database technology. High quality email

marketing software also has automated features for managing email

lists. These automated, time-saving features usually include

handling unsubscribe requests and removing bounced or rejected

email addresses from the email lists.

Customized marketing software suites may be something to consider as well. With customized marketing software, you can often

integrate marketing into your sales and customer relationship

management (CRM) systems. Some features that are common to

customized marketing software include the ability to capture

leads, to forecast sales, to manage contacts, and to analyze data

that is collected through the integrated system. Project

management capabilities can even be merged with customized

marketing software.

So, the big question is, “Do I really need marketing software?”

Like I said before, many people view marketing software as a

luxury. However, marketing software makes the job of internet

marketing much easier, especially if it has automated features.

There are options to using marketing software. Online marketing

services are one of those options; however, unlike using

marketing software, marketing services generally have ongoing

fees that are charged monthly or per campaign. Using marketing

software you can devise and manage your own internet marketing

campaign which is a cost-effective solution to marketing online.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you’re getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com

Good ideas are literally “a dime a dozen”. Individuals conceptualize revolutionary new products and new services with each passing minute of each day. Although there is such a steady stream of ideas that can be marketed successfully and developed into a lucrative business, there are actually few new businesses that make it past the “initial stages” into actual existence.

Why is this, and what factors contribute to the abandonment of great ideas that could’ve possibly netted the creators a small fortune?

There seem to be two major psychological forces at work when a great idea is abandoned before completion or a business fails for no apparent reason. These two psychological syndromes are:

1. Fear of Success 2. Fear of Failure

It is a very frightening prospect to start and maintain a home-based business. There’s no doubt about that. And every business owner feels the “fear” of being responsible for their own destinies, and for their own futures. It’s quite common, to be somewhat nervous and stressed about our businesses, especially in the beginning.

Conquering this fear is a necessity, however, as no one can be effective in a business if they allow the fear to overwhelm them.

Fear can be “healthy” in a way, as it can keep an individual alert and aware of any failures of the business, which thwarts problems before they start. Fear can also be “unhealthy” when an individual experiences such fear that it leads to inaction and the business never really gets off the ground as a result.

The two fears above seem to be the most prominent among new business owners. In the first, Fear of Success, a new business owner may have a great idea, and may develop every facet of the business thoroughly, yet they never seem to “open” the doors of the business. They may find excuse after excuse, why they can’t really put the business into play, although all facets of the business are established. They may find that they run into repeated crises in their lives, sickness of themselves or a loved one, disasters that are not “really” disasters crop up repeatedly. This is simple Fear of Success, and part of a psychological pattern.

Although crises do occur to us all, we go on with life despite these, and no one has crises that are continuous. A business owner with this syndrome is merely afraid that success will “change” their lives and they are afraid they won’t be able to cope with the changes. Of course, success will change someone’s life. However, the Fear of Success can be so overwhelming, that some new business owners simply let the business fall by the wayside, thereby ensuring its failure. After all, if the business fails to get started or to succeed, they never have to face the reality of their “Fear of Success”.

The second fear is just as detrimental as the Fear of Success. This fear is the Fear of Failure. This fear seems slightly more common and is characterized by the inability of future business owners to even get “started” with any plans or any concrete method of establishing a business. They constantly procrastinate in even the most simple of business chores. They fail to ever establish the business in any way, and for the most part are always promising to “start tomorrow”, only tomorrow may never come. They also may jump from “idea to idea” always hatching a new plan for the next great business. Unfortunately, the plans are the only thing that is ever hatched, as nothing concrete ever materializes. They can be seen by their family and friends as mere “schemers”/ “daydreamers”.

Occasionally, business owners can “waver” between the two fears, actually experiencing both Fear of Failure and Fear of Success simultaneously, becoming almost paralyzed with the emotions of all this, and unable to attend to the business with any degree of rationality. They can start businesses over and over, or make plans for businesses over and over, and yet never see any real degree of success.

These fears, like all other fears, can be overcome. There are many methods to use to overcome them:

1. A business owner needs to stop “projecting the worst case scenarios” onto the business. This is by far the most effective method. Business owners that worry too much about the worst happening, eventually make this projection a reality.

2. Business owners need to be realistic about the timeframe involved in success. A good business may take months or even years to stabilize.

3. Business owners need to be aware of their own feelings and motives. When “stalled” within a business, they have to question their own inner emotions and ask themselves if perhaps their emotions are overruling their own common sense.

4. A business owner will need to have as much personal and business support as possible behind them. This includes family, friends, and of course, other business people. Knowing we are not “alone” can easily alleviate misgivings and misconceptions.

5. A business owner should take time to relax and de-stress whenever needed. Fears become more palpable and real during times of extended stress.

6. Business owners should always have well thought out plans of action. Good plans reduce stress and the symptoms of stress, which exacerbate our fears overall.

It is best if any potential business owner addresses their fears and their approach to life as well as their motives before starting a new business. It is better to address any underlying issues prior to beginning a business, as addressing them while “within” the throes of a hectic business start up is difficult, if not impossible.

Remember all fears can be conquered, and it is better to have tried and failed than never to have tried at all!

———–
Vishal P. Rao is the owner of Work at Home Forum, an online community of people who work from home.
———–

– Internet Marketing Determines Web Success –

Internet marketing is essential to the success of web sites. You can have a professional looking website but what good can it do if internet users are not able to find it when they need your products and services? That is where an internet marketing campaign comes into play.

“Your website has to magically appear before buyers when they need products and services.”

Internet marketing is similar to designing websites- it does not require much experience to do a good job, just good knowledge and a keen eye for details. It is fundamentally important for a good internet marketer to constantly update himself weekly, if not monthly, of online markets. There are many ways to market your website .

– Find A Competent and Reliable Internet Marketer –

Justify the costs of hiring an Internet Marketer – First of all, getting an internet marketer is not essential for every website. If your website is a business website or a website which you want to generate revenue from, it is good to seek a competent internet marketer to work on your website. The costs spent on your website for internet marketing has to be justified and often, they are justified by having more revenue and traffic to your web site.

Potential customers have to know that there are no guarrantees in SEO. Since everything is fundamentally based on search engines, SEO work is at the mercy of major search engines like Google. Many SEO companies tried to secure customers with guarrantees that they cannot fulfil, resulting in lawsuits or customers getting burned for hiring their SEO services.

– What an Internet Marketer can offer –

In short, an Internet Marketer oversees that your website is built properly for visibility and promoted with the best dollar spent on your internet marketing campaign. It is no good having a website and not appearing in internet searches. Your website has to magically appear before buyers when they need products and services. Internet Marketers deploy search engine optimisation techniques to make your website visible and targeted to internet users.

Internet marketing requires research and analysis effort for individual website, followed by optimisation of website. Hundreds of hours may be spent on each website, depending on the size of your targeted market. You are essentially paying for the amount of effort involved, effectiveness of your internet marketer and daily sales tracking of your website.

How to choose an Internet Marketer- Internet marketing requires constant updating of skills and knowledge. One crude way to test if your internet marketer is a genuine or fake- Ask your internet marketer about recent events that happened in his field. If he cannot answer that, he must have a genuinely good reason to back himself as a good internet marketer! At times, it is easy to fall prey into the hands of bad internet marketing companies as happened in US and other parts of the world.

It is also important for you to feel comfortable with the amount of money you are spending on getting your site popular before committing yourself to a internet marketing campaign. Internet marketing campaigns typically last a few months and requires monthly tune-ups to your website. Include the costs of an internet marketing campaign when doing your company’s advertising budget.

Lester Boey works in an Australian SEO and Web Design company (Australian Seo and Web Designs Services). His life revolves around SEO; providing full-time and freelance seo services to US and Australian businesses. Email: projects@definiteweb.com

Used tractors are a great alternative to new tractors. If money flows freely for you, and you buy everything new, there is no reason to even consider used tractors. However, if you are like most farmers, you save money wherever you can. You need a tractor to help you manage your farm, but you don’t want to pay $140,000 for a new tractor. Fortunately, there is a huge assortment of used tractors that are available for purchase.

Now that you’ve decided to buy a used tractor, you have to determine how powerful the tractor needs to be. Used tractors will come with different horsepower engines. Larger tractors use more fuel, which means they are more likely to release noxious gases into the environment. How much tractor you need is dependent on a number of factors. The factors you need to consider are how many acres of land you have, what kind of terrain you have (smoother terrains require less horsepower) and how many horses you have. Hood Geisbert, an implement dealer with 50 years’ experience in Urbana, Md., states that most horse-farm owners choose compact tractors with 16 to 45 horsepower.

Used tractors are not all the same. Once you have chosen a couple of models to look at, pay attention to your first impression. Used tractors that appear generally debilitated may indicate that previous owners did not care for the tractors. Look at the axles for signs of leaking seals because seals tend to be expensive to replace. Look at the engines for any sign of repair or misuse. Used tractors will probably have signs of engine repairs; make sure the repairs are not sloppy, because if they are, engine repair will be in your near future. If the tractor has two pedals, confirm that both pedals work. Make sure the tractor has a wide front end, rather than a narrow front end. Tractors with narrow front ends roll over hills much more easily and have been known to cause farmer deaths.

Before going shopping for a used tractor, be sure to pick up a copy of the Used Tractor Price Guide. The 328-page price guide includes detailed information of the farm tractors that were produced from 1939 – 2003. It includes 44 different manufacturers. Take the price guide with you so that you know if a dealer is overcharging for his used tractors.

Used tractors are a viable and even recommended option for farmers. It doesn’t make sense to go knee-deep into debt, which will eat away at your profits. Because of the wide array of used tractors that are available, the farmer can buy his model of choice. If you shop for used tractors carefully and deliberately, you will have a quality piece of machinery which will last you for many years.

If your looking for a Used Tractor then check out our website.

http://WeSupplyUsedTractors.com

PHP Hypertext Preprocessor is a server side language used to built dynamic web applications. PHP is one of the most robust, famous and easy to follow dynamic languages that can help you achieve great results with less efforts. Most of the web applications build today are based on PHP platform. Why should you use PHP for your web applications and building websites? Well here are few good reasons you should know and consider in making PHP your choice of programming knowledge for the web projects.

Free Web Development Language

PHP is developed under free license. This means you are free to use it for any purpose. Whether it is for your personal use or for a corporate project you do not need to spend a penny on it. PHP is completely free to use and modify.

Old as Gold

PHP is also one of the oldest programming languages available in the market. With its long going development time it has consistently remain in the market and that too at the top position.

Cost Efficient

Although its free, it will even reduce your cost for hosting your applications on the server. PHP works best under Unix and Linux operating systems which are again free and open source and reduces deployment cost. Thus it will save you a lot on your web server hosting.

Easy to Learn Language

PHP is not like other languages that require time and more efforts to learn. Spending a few months with PHP will make you well versed with the language and also make you able to develop your own PHP projects in no time.

Database Support

PHP works with number of databases including MySQL, MSSQL, Oracle, IBM etc. MySQL is again a free database which will again reduce your development and deployment cost.

Compatibility with Servers

PHP is compatible with almost all kinds of web servers available in the market. Since it is designed to run on any operating system, this makes it easy to deploy, transfer and update. Hence no compatibility issues with servers.

Open Source Content Management Systems Powered by PHP

There a number of open source and powerful content management systems which are developed using PHP. Hence again reducing your cost for web application development. These open source and free CMS can be used to build applications on the go.

Ready Made Frameworks

There are number of frameworks available in the market which are developed with PHP and for PHP. To list some of them are CodeIgniter, Zend etc. These frameworks are used worldwide by PHP developers to develop powerful PHP applications.

Famous and Proven

Some of the worlds most famous and used websites are built using PHP. To list few of them are Facebook, Yahoo, Wikipedia, WordPress etc. This shows that PHP is not just any other language. It is a big guy and tough competitor to other languages like Java, C etc

Worldwide PHP Developers

PHP Developers are located worldwide and you can find enormous amount of support through forums and blogs on any difficulty with PHP development. If that’s not enough you can hire a professional PHP developer.

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There is actually plenty of blogging advice offered on the internet regarding what we will need to do in order to operate our blog successfully. If you’ve been thinking about assembling a blog with regard to your business, this blogging advice detailed below is designed specifically for you.

Listed below are the very best strategies an online business blogger is able to use to seek out visitors. These tips tend to be especially for new bloggers, those individuals who have next-to-no market right now and would like to get the process started however if you have been blogging for a while you still might find some useful information in the list below.

It will help if you focus on this particular checklist from top to bottom since each and every strategy builds upon the prior strategy that will help you produce momentum. At some point when you create plenty of momentum you will get what is known as “traction”, which usually is a big enough market base (around 500 visitors per day is great) which you will no longer need to work so hard in acquiring new visitors. Rather your current faithful visitors perform the actual work for you by word of mouth marketing.

Be Efficient With These Top Blogging Tips

Create A Minimum Of 5 Main “Pillar” Posts

• A pillar post is actually a mini seminar style write-up geared to educate your target audience on a specific subject. Normally they’re longer than 500 words with plenty of really useful ideas or advice. This informative article you’re presently reading through might be regarded a pillar post as it is really helpful plus an excellent “how-to” training. This brand of writing offers lasting appeal, remains current (it is not information or time centered) while offering actual worth and knowledge. The more pillars you’ve gotten onto your blog the more effective.

Create One New Blog Post Each Day

• Not each post needs to be a pillar; however, you need to focus on having the five pillars finished all at once while you keep the blog refreshing with new information as well as short brief blog posts. The biggest thing at this point will be to show your new site visitors that your particular blog will be current on a regular basis so that they feel that if he or she returns down the road they are going to most likely discover something totally new. This will cause them to bookmark your blog as well as subscribe to your blog feed.

It’s not necessary to create one post each day at all times however it is crucial one does whenever your blog is completely new. When you receive traction you will still have to keep your new content coming however your faithful viewers may well be more flexible in the event you lessen the pace to a couple each week instead. The initial few months tend to be crucial therefore the more written content you are able to generate at the moment the more beneficial.

Have An Appropriate Domain Name.

• If you’re seriously interested in blogging for money get really enthusiastic about whatever you name your blog. As a way for people to help quickly spread your message regarding your blog you will need a simple domain name to remember. People today frequently discuss blogs that they like when they’re talking with friends that are within their business circle of friends, therefore, you’ll want to make this simple for these friends to spread the word and also give your Web address. Make an effort to purchase a.com if you’re able to and concentrate on small, simple, not difficult to memorize domains instead of worrying about getting the right keywords (keep in mind if you’re able to find excellent keywords as well as easy to remember keywords then you must have done a great job in researching!).

Here is a great tool to help you find that perfect domain name: Domain Samurai

Leave Comments

• Begin leaving comments on some other blogs. After you have your own pillar articles or blog posts as well as your every day new short article posts your blog is able to be presented around the world. One of the greatest techniques to discover the ideal kind of reader with regard to your blog would be to comment on other people’s blogs. It is best to make an effort to comment on blogs aimed at the same niche subject as your own because the readers there might be much more likely to be interested with the articles on your blog.

Many blogs that you leave your comments with will let you include your name/title related to your blog whenever you give a comment. This is one way people discover your blog. If you are someone who comments all the time and who usually has something important to say, other bloggers notice your comments and if this peaks their interest they will want to learn more about your business and therefore simply click your link to see your blog.

Trackbacks and Backlinks

• Trackback and link to other blogs and forums within your blog posts. A trackback is kind of just like a blog discussion. Whenever you publish a brand new article to your blog and it links or recommends another blogger’s article you’re able to do a trackback therefore to their entry. Exactly what this really does is actually give a short overview of your blog post in their blog entry: it is kind of similar to your blog informing somebody else’s blog that you had written a post talking about them. Trackbacks usually look like comments.

This is an excellent strategy because just like placing comments a trackback leaves a link from another blog back again to yours for readers to follow, which will do something extremely important: this gets the interest of some other blogger. Another blogger will more than likely come and browse your post excited to view what you wrote concerning them. They will often later become a faithful reader of yours or at best keep track of you so if you’re blessed some time in the future they might create an article linking to your own blog attracting additional visitors.

Promote Comments On Your Own Blog.

• You’ll find the most successful strategies to encourage someone being a faithful reader is undoubtedly showing there are more faithful readers currently following your blog. When they notice several people leaving comments on your blog chances are they’ll think that the articles must be very good because you currently have readers so they really ought to stay on your site to see precisely what all of the fuss is about. To be able to really promote comments you may in simple terms present a question inside your blog post. Make sure to always answer comments to help you keep your discussion going.

Submit To A Blog Carnival

• Post your most recent pillar article to a blog carnival. A blog carnival is actually a posting inside a blog which summarizes an accumulation of articles or blog posts from a number of blogs with a particular subject. The objective would be to gather a few of the greatest content on a subject in a given week. Quite often a number of other blogs link back to a carnival host and therefore the actual people who have articles or blog posts showcased within the carnival often like an increase in new readers.

To determine the perfect blog carnival for your blog, perform a search at blog carnival.

Post Your Blog To Blog topsites

• To tell the truth this particular word of advice won’t generate a ton of new visitors nevertheless it really is simple to complete and just requires five minutes therefore it is really worth your time and effort. Visit Blog Top Sites, look for the suitable category for your blog and publish it. You need to copy and paste a few lines of code to your blog to help you rank then relax and see the traffic come in. In all probability you’ll basically acquire 1-10 incoming visitors each day using this strategy however with time it could increase while you climb the rankings. Everything will help!

Submit Your Main Posts To EzineArticles.

• This is certainly an additional suggestion that does not generate an abundance of new readers right away (even though it could in the event you continue to keep doing the work) on the other hand it really is beneficial since you only leverage whatever you currently have – your pillar articles or blog posts. Each week take one of the pillar posts and submit it to Ezine Articles. Your post now becomes accessible to several other people who can easily republish your article on their blog or inside their newsletter.

The way you profit will be by using what is known as your “Resource Box”. You will design your own private authors resource box that is similar to a signature file in which you have one to two sentences that link back again to your blog. Anybody who publishes your article is required to include your author’s resource box which means you get incoming links. When someone who has a significant newsletter posts your article you can receive plenty of brand new visitors at the same time.

EzineArticles has a WordPress plugin that is just excellent. I use it all the time. Experienced WordPress users will be able to submit their WordPress posts and blog entries right to EzineArticles.

Another great place to post your articles will be at Goarticles, Articlesbase and Worldvillage..

Create A Lot More Pillar Posts.

• Anything you choose to do that was previously mentioned will help you get blog visitors. Then again all of the strategies I have listed primarily work when you’ve got powerful pillars ready. Without having you choose everything previously mentioned you might attract visitors however they will not likely remain or even take the time to return? Strive for one strong pillar post each week and in the end of this year you’ll have a customer base well over 50 outstanding feature posts designed to work tirelessly so that you can attract increasingly more visitors.

I really hope you enjoyed my collection of blogging tips. Pretty much everything previously mentioned here are strategies I have put in place personally with regard to my blogs and has proved helpful for me personally; nevertheless it is most certainly not an extensive list. There are lots of additional steps you can take. Acquiring visitors is about testing to determine exactly what performs better for you as well as your market and I currently have little doubt when you decide to put some effort into this you’ll discover some sort of system which works for you.

Monique is an entrepreneur whose only goal is to help people succeed in business. If you would like information on attraction marketing, home business, internet marketing, leadership, personal development, or need inspiration? Then visit my blog at: Helping People Succeed In Business

Market Overview

The car rental industry is a multi-billion dollar sector of the US economy. The US segment of the industry averages about $18.5 billion in revenue a year. Today, there are approximately 1.9 million rental vehicles that service the US segment of the market. In addition, there are many rental agencies besides the industry leaders that subdivide the total revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike other mature service industries, the rental car industry is highly consolidated which naturally puts potential new comers at a cost-disadvantage since they face high input costs with reduced possibility of economies of scale. Moreover, most of the profit is generated by a few firms including Enterprise, Hertz and Avis. For the fiscal year of 2004, Enterprise generated $7.4 billion in total revenue. Hertz came in second position with about $5.2 billion and Avis with $2.97 in revenue.

Level of Integration

The rental car industry faces a completely different environment than it did five years ago. According to Business Travel News, vehicles are being rented until they have accumulated 20,000 to 30,000 miles until they are relegated to the used car industry whereas the turn-around mileage was 12,000 to 15,000 miles five years ago. Because of slow industry growth and narrow profit margin, there is no imminent threat to backward integration within the industry. In fact, among the industry players only Hertz is vertically integrated through Ford.

Scope of Competition

There are many factors that shape the competitive landscape of the car rental industry. Competition comes from two main sources throughout the chain. On the vacation consumer’s end of the spectrum, competition is fierce not only because the market is saturated and well guarded by industry leader Enterprise, but competitors operate at a cost disadvantage along with smaller market shares since Enterprise has established a network of dealers over 90 percent the leisure segment. On the corporate segment, on the other hand, competition is very strong at the airports since that segment is under tight supervision by Hertz. Because the industry underwent a massive economic downfall in recent years, it has upgraded the scale of competition within most of the companies that survived. Competitively speaking, the rental car industry is a war-zone as most rental agencies including Enterprise, Hertz and Avis among the major players engage in a battle of the fittest.

Growth

Over the past five years, most firms have been working towards enhancing their fleet sizes and increasing the level of profitability. Enterprise currently the company with the largest fleet in the US has added 75,000 vehicles to its fleet since 2002 which help increase its number of facilities to 170 at the airports. Hertz, on the other hand, has added 25,000 vehicles and broadened its international presence in 150 counties as opposed to 140 in 2002. In addition, Avis has increased its fleet from 210,000 in 2002 to 220,000 despite recent economic adversities. Over the years following the economic downturn, although most companies throughout the industry were struggling, Enterprise among the industry leaders had been growing steadily. For example, annual sales reached $6.3 in 2001, $6.5 in 2002, $6.9 in 2003 and $7.4 billion in 2004 which translated into a growth rate of 7.2 percent a year for the past four years. Since 2002, the industry has started to regain its footing in the sector as overall sales grew from $17.9 billion to $18.2 billion in 2003. According to industry analysts, the better days of the rental car industry have yet to come. Over the course of the next several years, the industry is expected to experience accelerated growth valued at $20.89 billion each year following 2008 “which equates to a CAGR of 2.7 % [increase] in the 2003-2008 period.”

Distribution

Over the past few years the rental car industry has made a great deal of progress to facilitate it distribution processes. Today, there are approximately 19,000 rental locations yielding about 1.9 million rental cars in the US. Because of the increasingly abundant number of car rental locations in the US, strategic and tactical approaches are taken into account in order to insure proper distribution throughout the industry. Distribution takes place within two interrelated segments. On the corporate market, the cars are distributed to airports and hotel surroundings. On the leisure segment, on the other hand, cars are distributed to agency owned facilities that are conveniently located within most major roads and metropolitan areas.

In the past, managers of rental car companies used to rely on gut-feelings or intuitive guesses to make decisions about how many cars to have in a particular fleet or the utilization level and performance standards of keeping certain cars in one fleet. With that methodology, it was very difficult to maintain a level of balance that would satisfy consumer demand and the desired level of profitability. The distribution process is fairly simple throughout the industry. To begin with, managers must determine the number of cars that must be on inventory on a daily basis. Because a very noticeable problem arises when too many or not enough cars are available, most car rental companies including Hertz, Enterprise and Avis, use a “pool” which is a group of independent rental facilities that share a fleet of vehicles. Basically, with the pools in place, rental locations operate more efficiently since they reduce the risk of low inventory if not eliminate rental car shortages.

Market Segmentation

Most companies throughout the chain make a profit based of the type of cars that are rented. The rental cars are categorized into economy, compact, intermediate, premium and luxury. Among the five categories, the economy sector yields the most profit. For instance, the economy segment by itself is responsible for 37.7 percent of the total market revenue in 2004. In addition, the compact segment accounted for 32.3 percent of overall revenue. The rest of the other categories covers the remaining 30 percent for the US segment.

Historical Levels of Profitability

The overall profitability of the car rental industry has been shrinking in recent years. Over the past five years, the industry has been struggling just like the rest of the travel industry. In fact, between the years 2001 and 2003 the US market has experienced a moderate reduction in the level of profitability. Specifically, revenue fell from $19.4 billion in 2000 to $18.2 billion in 2001. Subsequently, the overall industry revenue eroded further to $17.9 billion in 2002; an amount that is minimally higher than $17.7 billion which is the overall revenue for the year 1999. In 2003, the industry experienced a barely noticeable increase which brought profit to $18.2 billion. As a result of the economic downturn in recent years, some of the smaller players that were highly dependent on the airline industry have done a great deal of strategy realignments as a way of preparing their companies to cope with eventual economic adversities that may surround the industry. For the year 2004, on the other hand, the economic situation of most firms have gradually improved throughout the industry since most rental agencies have returned far greater profits relative to the anterior years. For instance, Enterprise realized revenues of $7.4 billion; Hertz returned revenues of $5.2 billion and Avis with $2.9 billion in revenue for the fiscal year of 2004. According to industry analysts, the rental car industry is expected to experience steady growth of 2.6 percent in revenue over the next several years which translates into an increase in profit.

Competitive Rivalry Among Sellers

There are many factors that drive competition within the car rental industry. Over the past few years, broadening fleet sizes and increasing profitability has been the focus of most companies within the car rental industry. Enterprise, Hertz and Avis among the leaders have been growing both in sales and fleet sizes. In addition, competition intensifies as firms are constantly trying to improve their current conditions and offer more to consumers. Enterprise has nearly doubled its fleet size since 1993 to approximately 600,000 cars today. Because the industry operates on such narrow profit margins, price competition is not a factor; however, most companies are actively involved in creating values and providing a range of amenities from technological gadgets to even free rental to satisfy customers. Hertz, for example, integrates its Never-Lost GPS system within its cars. Enterprise, on the other hand, uses sophisticated yield management software to manage its fleets.

Finally, Avis uses its OnStar and Skynet system to better serve the consumer base and offers free weekend rental if a customer rents a car for five consecutive days Moreover, the consumer base of the rental car industry has relatively low to no switching cost. Conversely, rental agencies face high fixed operating costs including property rental, insurance and maintenance. Consequently, rental agencies are sensitively pricing there rental cars just to recover operating costs and adequately meet their customers demands. Furthermore, because the industry experienced slow growth in recent years due to economic stagnation that resulted in a massive decline in both corporate travel and the leisure sector, most companies including the industry leaders are aggressively trying to reposition their firms by gradually lessening the dependency level on the airline industry and regaining their footing in the leisure competitive arena.

The Potential Entry of new Competitors

Entering the car rental industry puts new comers at a serious disadvantage. Over the past few years following the economic downturn of 2001, most major rental companies have started increasing their market shares in the vacation sector of the industry as a way of insuring stability and lowering the level of dependency between the airline and the car rental industry. While this trend has engendered long term success for the existing firms, it has heightened the competitive landscape for new comers. Because of the severity of competition, existing firms such as Enterprise, Hertz and Avis carefully monitor their competitive radars to anticipate Sharpe retaliatory strikes against new entrants. Another barrier to entry is created because of the saturation level of the industry.

For example, Enterprise has taken the first mover advantage with its 6000 facilities by saturating the leisure segment thereby placing not only high restrictions on the most common distribution channels, but also high resource requirements for new firms. Today, Enterprise has a rental location within 15 miles of 90 percent of the US population. Because of the network of dealers Enterprise has established around the nation, it has become relatively stable, more recession proof and most importantly, less reliant on the airline industry compared to its competitors. Hertz, on the other hand, is utilizing the full spectrum of its 7200 stores to secure its position in the marketplace. Basically, the emergence of most of the industry leaders into the leisure market not only drives rivalry, but also it varies directly with the level of complexity of entering the car rental industry.

The Threat of Substitute

There are many substitutes available for the car rental industry. From a technological standpoint, renting a car to go the distance for a meeting is a less attractive alternative as opposed to video conferencing, virtual teams and collaboration software with which a company can immediately setup a meeting with its employees from anywhere around the world at a cheaper cost. In addition, there are other alternatives including taking a cab which is a satisfactory substitute relative to quality and switching cost, but it may not be as attractively priced as a rental car for the course of a day or more. While public transportation is the most cost efficient of the alternatives, it is more costly in terms of the process and time it takes to reach one’s destination. Finally, because flying offers convenience, speed and performance, it is a very enticing substitute; however, it is an unattractive alternative in terms of price relative to renting a car. On the business segment, car rental agencies have more protection against substitutes since many companies have implemented travel policies that establish the parameters of when renting a car or using a substitute is the best course of action.

According to Tracy Esch, an Advantage director of marketing operations, her company rents cars up to a 200-mile trip before considering an alternative. Basically, the threat of substitute is reasonably low in the car rental industry since the effects the substitute products have do not pose a significant threat of profit erosion throughout the industry.

The Bargaining Power of Suppliers

Supplier power is low in the car rental industry. Because of the availability of substitutes and the level of competition, suppliers do not have a great deal of influence in the terms and conditions of supplying the rental cars. Because the rental cars are usually purchased in bulk, rental car agents have significant influence over the terms of the sale since they possess the ability to play one supplier against another to lower the sales price. Another factor that reduces supplier power is the absence of switching cost. That is, buyers are not affected from purchasing from one supplier over another and most importantly, changing to different supplier’s products is barely noticeable and does not affect consumer’s rental choices.

The Bargaining Power of Buyers

While the leisure sector has little or no power, the business segment possesses a significant amount of influence in the car rental industry. An interesting trend that is currently underway throughout the industry is forcing car rental companies to adapt to the needs of corporate travelers. This trend significantly reduces supplier power or the rental firms’ power and increases corporate buyer power since the business segment is excruciatingly price sensitive, well informed about the industry’s price structure, purchase in larger quantities and they use the internet to force lower prices. Vacation buyers, on the other hand, have less influence over the rental terms. Because vacationers are usually less price sensitive, purchase in lesser amounts or purchase more infrequently, they have weak bargaining power.

Five Forces

Today the car rental industry is facing a completely different environment than it did five years ago. Competitively speaking, the revolution of the five forces around the car rental industry exerts some strong economic pressure that has significantly tarnished the competitive attractiveness of the industry. As a result of the economic downturn in recent years, many companies went under namely Budget and the Vanguard Group because their business infrastructure succumbed to the untenability of the competitive environment. Today, very few firms including Enterprise, Hertz and Avis return a slightly above-average revenue compared to the rest of the industry. Realistically speaking, the car rental sector is not a very attractive industry because of the level of competition, the barriers to entry and the competitive pressure from the substitute firms.

Strategic Group Mapping

As a moderately concentrated sector, there is a clear hierarchy in the car rental industry. From an economic standpoint, disparities exist from a number of dimensions including revenue, fleet size and the market size each firm holds in the market place. For instance, Enterprise dominates the industry with a fleet size of approximately 600,000 vehicles along with its market size and its level of profitability. Hertz comes in second position with its number of market shares and fleet volume. In addition, Avis ranks third on the map. Avis is among one of the companies that is having issues recovering its revenue margins from prior to the economic downturn. For instance, in 2000 Avis returned revenues of approximately $4.23 billion. Over the course of the next several years following 2000, the revenue of Avis has been significantly lower than that of 2000. As a way of reducing uncertainty most companies are gradually lessening the level of dependency on the airline industry and emerging the leisure market. This trend may not be in the best interest of Hertz since its business strategy is intricately linked to the airports.

Key Success Factors

There are many key success factors that drive profitability throughout the car rental industry. Capacity utilization is one of the factors that determines success in the industry. Because rental firms experience loss of revenue when there are either too few or too many cars sitting in their lots, it is of paramount importance to efficiently manage the fleets. This success factor represents a big strength for the industry since it lowers if not completely eliminates the possibly of running short on rental cars. Efficient distribution is another factor that keeps the industry profitable. Despite the positive relationship between fleet sizes and the level of profitability, firms are constantly growing their fleet sizes because of the competitive forces that surround the industry. In addition, convenience is one of the crucial attributes by which consumers select rental firms. That is, car rental consumers are more prone to renting cars from firms that have convenient rental and drop off locations. Another key success factor that is common among competing firms is the integration of technology in their business processes. Through technology, for instance, the car rental companies create ways to meet consumer demand by making renting a car a very agreeable ordeal by adding the convenience of online rental among other alternatives. Furthermore, firms have integrated navigation systems along with roadside assistance to offer customers the piece of mind when renting cars.

Industry Attractiveness

There are many factors that impact the attractiveness of the car rental industry. Because the industry is moderately concentrated, it puts new market entrants at a disadvantage. That is, its low concentration represents a natural barrier to entering the industry as it allows existing firm to anticipate sharp retaliations against new entrants. Because of the risks associated with entering the industry among other factors, it is not a very attractive sector of the marketplace. From a competitive standpoint, the leisure market is 90 percent saturated because of the active efforts of Enterprise to dominate this sector of the market. On the other hand, the airport terminals are heavily guarded by Hertz. Realistically speaking, entry in the industry offers low profitability relative to the costs and risks associated. For most consumers, the main determining factors of choosing one company over another are price and convenience. Because of this reason, rental firms are very circumspect about setting their rates and that generally force even the industry major players in the position of offering more to the consumers for less just to remain competitive. Hertz, for example, offers wireless internet to its customers just to add more convenience to their travel plans. Avis on the other hand, offers free weekend specials if a customer rents a car for five consecutive weekdays. Based on the impact of the five forces, the car rental sector is not a very attractive industry to potential new market entrants.

Conclusion

The rental car industry is in a state of recovery. Although it may seem like the industry is performing well financially, it is nonetheless gradually regaining its footing relative to its actual economic position within the last five years. As a way of insuring profitability, besides seeking market shares and stability, most companies throughout the chain have a common goal that deals with lowering the level of dependency on the airline industry and moving toward the leisure segment. This state of motion has engendered some fierce competition among industry competitors as they attempt to defend their market shares. From a futuristic perspective, the better days of the car rental industry have yet to come. As the level of profitability increases, I believe that most of the industry leaders including Enterprise, Hertz and Avis will be bounded by the economic and competitive barriers of mobility of their strategic groups and new comers will have a better chance of infiltrating and realizing success in the car rental industry.

Sources

“Passenger Car Rental.” Encyclopedia of Global Industries. Dec. 2004. Gale group. 02 Feb 2005. http://galenet.galegroup.com.ucfproxy.fcla.edu/servlet/BCRC.

“Car & Truck Rental.” Hoover’s AB&D Company. Jan. 2005 . Hoovers. 04 Feb 2005. http://premium.hoovers.com.ucfproxy.fcla.edu/subscribe/ind/factsheet.xhtm. “

Rental car foes war on each other’s turf.” The Associate Press. Fall 2004. The Enquirer. 08 March 2005. http://www.enquirer.com/editions/2004/10/11/biz_rentalcars111.html.

“United States – Car Rental.” Data Monitor Industry Market Research. Nov. 2004. Gale. 12 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu/sessions?products=BNI.

“A synthesis of tactical fleet planning models for the car rental industry.” IIE Transactions. Sept. 2003. Gale. 12 March 2005. [http://www.fleet-central.com/arn/01stat3.cfm].

“Corporate travel plans moving to Web.” Crain’s Chicago Business. Apr. 2001. ProQuest. 12 March 2005. http://www.proquest.com.ucfproxy.fcla.edu.

“Tracy Esch.” “Car rental market leaders make rebound .” Business Travel News. May 2002. Gale. 12 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Avis Equips Rental Car with Satcomms 1999.” Newsbytes News Network. Oct. 1999. Gale. 12 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Car Rental In the United States.” Data Monitor Industry Market Research. Nov. 2004 . Gale. 13 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Global – Car Rental.” Data Monitor Industry Market Research. Nov. 2004 . Gale. 13 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Corporate and Travel Trends.” Travel Trade Gazette. Nov. 2003 . ProQuest. 14 March 2005. http://www.proquest.com.ucfproxy.fcla.edu.

“Car rental market leaders make rebound.” Business Travel News. May. 2002 . Gale. 14 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Car rental market leaders make rebound.” Business Travel News. May. 2002 . Gale. 14 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Ovation Travel.” Wall Street Transcript. May. 2002 . LexisNexis. 14 March 2004. http://www.lexisnexis.com.ucfproxy.fcla.edu/cis.

“Avis Offers New Deal for Free Weekends.” Newswire. Feb. 2004 . LexisNexis. 15 March 2004. http://www.lexisnexis.com.ucfproxy.fcla.edu/cis.

Rodrigue Monestime has authored several articles. He holds a BS in Business Administration with high concentration in Management Information System (MIS). He is the founder of BizVita.com [http://www.bizvita.com], a site designed for busy professionals with an all-in-one approach to the daily facts of the global business environment.

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Camps often focus on specialties that include: adventure, art, computer, dance, music, religion, horse riding, sports, theatre, and many others. There are camps with activities as traditional as model rocketry and riflery, to those nontraditional as aviation, computers, language studies, golf, martial arts or community service. Many kid campers are enrolled in summer camp by their parents early in the year, thus camps fill up quickly.

There are popular overnight summer camps in every state in the U.S. and every province in Canada; there are camps in the United Kingdom, Australia, New Zealand and just about every country in the world. Basically, if you can think of any subject of interest, there’s probably a camp that specializes in it. Beyond the traditional sports – baseball, softball, basketball, soccer, tennis, football, and more – there are camps for outdoor enthusiasts that can offer horseback riding, hiking, camping, fishing, and even rappelling.

Overnight summer camp is also known as a sleepaway camp when campers spend their nights at the camp; some camps do allow both daytime and overnight campers. There are four basic types of camps to choose from for your child: day programs, sleepaway or overnight summer camp, day programs with trips, and special needs camps. Planning early is important; you should be diligent in your efforts to visit camps during the peak season to make plans in advance of the next camping year.

Most camp counselors are in their late teens or early twenties and are high school and college students on their summer break. Visit the camp; you can view campers and counselors in their element, witness activities as they occur, and just obtain an overall feel of the camp, something that cannot be accurately experienced when the camp is closed. The reputation of an overnight summer camp can also be determined by asking what percentage of counselors returned from the previous year.

College credit courses are very popular at overnight summer camps that typically offer students the opportunity to explore a pre-college experience; usually, students entering grades 10 through 12 stay in college dormitories and attend summer classes run by the college faculty. Try to determine whether the director incorporates a similar philosophy to running the camp as you do in parenting your child or children. Non-profit camps often range from $1200 to $3000 for four weeks and $2500 to $5000 for eight weeks.

Four weeks at a good private overnight summer camp or sleepaway camp will cost anywhere from $3500 to $6500, and eight weeks will range from $4000 to $7000. Some camps are often called adventure camps – having a very specific theme or interest; many of these programs emphasize skill development and personal growth through the adventures the offer. Camps should have at least a 40% to 60% return staff ratio, which shows that the camp is seen as a good place to spend a summer.

Get to know the camp director from an in-person visit to your home if possible, phone conversations, email or other correspondence. Camp tuition can be expensive; similar to travel insurance, there are now insurance policies for families sending their children to overnight summer camp to cover last minute cancellations, homesickness, medical emergencies and emergency evacuations. Check the camper-counselor ratio to determine the number of campers for each counselor.

If you think your child may not be ready for a sleepaway or overnight summer camp, choose a local camp in case you end up having to make a late night pickup in the event he or she gets homesick. Think about what you and your child hope they’ll get from going to camp. Overnight summer camp is often the first time that most children spend a long period of time away from home. Typically an overnight summer camp experience will leave a lot of wonderful memories for the child or teen camper.

For more information on choosing the best overnight summer camp and finding the best sleepaway or overnight summer camp online and offline go to http://www.OvernightSummerCamp.biz a nurse’s website specializing in overnight summer camp tips, help, facts, free tuition resources, including information on overnight summer camp reviews

Searching the internet for a “summer camp” can yield an overwhelming number of results. Unfortunately, the best camp for you may not be anywhere near the top of Google’s picks; your perfect camp might be hidden on page ten. Right at the top of the search results will be camp directories. Directories appear here as they put the most money into their sites, into their web-ranking. A directory won’t know which camp is best for you.

In the search results there will be web links that relate to one specific camp. You may chose to look at some of these as well as the directories but going camp page to camp page will take too long, limiting your exposure to the camps available. As long as you are aware that the directories are a resource and not an authority, they are the most easy-to-use resource to be found. To understand why they are a resource and not an authority, one should understand how they exist. Directories charge the camps you find on their website for the services they provide. Most have a free listing but these are little one liners with limited information and often in black and white. To be noticed, directories charge camps for top placement, for color, for logos, for video, for ads on the side of the page and ones at the top. Quotes to camps run into the thousands of dollars per year for a listing.

Since your time is valuable, here are some benefits of the directories: you can find camps broken down by religion, by activity, by geography, by residency or day camp. Once you have a general idea of what you are looking for, use the internet to research specifics. For example, if you have decided you want to go whitewater rafting, but you also want to visit a different part of the country, you should hop onto a search engine and type in “whitewater rafting camp in California” (or whatever area you want to visit). Look at each of the sites that come up and make contact with those camps. Find out if they offer shuttle service to and from the local airport (this is something our camp offers). By doing so, you might get to have your proverbial cake and eat it too! This article would be no good if we didn’t have some recommendations to get your questions flowing, so here are some to consider:

1. Is a resident summer camp (one where you stay overnight) for you? If you haven’t spent much time away from home, this can be a scary thought. Feeling nervous is normal. It helps to know that no one is a “pro” at being a summer camp resident – everyone else is nervous, too! So, if this is something that’s exciting, I encourage you to give it a try; you’ll probably love it! If not, if this is simply something you cannot get into, then you should look for a day camp. Day camps can run multiple days but you’re picked up and dropped off each day.

2. Is a church-focused camp a main factor? If yes, then you must make sure you’re searching with the specific church focus in your query. Even the most devout of campers can enjoy a non-church focused camp. Directors and counselors alike have great respect for people of all backgrounds, so don’t allow this factor to keep you away if the camp is perfect in all other respects.

3. Does the camp need to be an all-boys (or all-girls) camp? If so, then make sure you are searching for all-boys camps. If coed is preferred make sure you keep an eye out for this as well. We cannot say which, if either, is better, as we have had experiences with both types of scenarios.

4. This is your summer vacation, so if there is something you want to explore, then look for that in a camp. If you want underwater basket weaving, then you should not enroll in a sea kayaking camp. With this in mind, it is important to look at the activities different camps offer, especially as you begin to narrow your search. Similar camps can still pose great differences. For example, here, in Northern California, there are two water-based camps that are not far apart. One camp is on a lake, the other on a river. They are both priced nearly the same. The river-based camp does nearly all that the lake-based camp does, but the river-based camp also rafts, has off-site excursions such as water parks, pro sporting events and local attractions, at no extra charge! Be sure to really take a look at the camps and compare. And as we always encourage, contact the camps and ask them questions. You can tell quite a bit about the camp by how they respond to you. Always choose the one that makes you the most comfortable.

5. Most importantly, don’t assume that you cannot do something. If you find something that peaks your interest but you are unsure of whether it is a good fit for you, then ask the camp! Most camps were designed with your joy in mind; therefore, the activities they offer are ones they are pretty sure you would enjoy. So, if you think a rafting adventure camp sound exciting and somewhere you would like to be, but you are not confident in your ability to participate, then contact the camp. Ask them what is required, tell them your concerns, and dialogue with them. If you are getting the feeling that they would rather not talk with you, then that is a place you do not want to be. If, however, you find they are engaging and care about your concerns, it is probably a good fit.

6. Email the camp, call the camp and dialogue with the camp! I cannot stress this enough. Anyone can write about how great their camp is, and everyone WILL write about how great their camp is, but the decision as to which camp fits you is yours and yours alone. The only way you are going to answer questions and get comfortable with your decision is to make contact. Camps should welcome your email and/or call. You are important, and so is your summer vacation. The right camp will recognize this and help you to find the best fit. The tips above are a good starting point toward finding that camp that is going to help you make BFFs and provide you with memories for years to come. As you see, there is a tremendous variety in summer camping from adventure overnight camps to day camps focused on arts and crafts. This is your time to live it up, take the time to research, be bold, and take a risk on something new. Reach out via email, and go with the camp that responds in a way that speaks to you.

Christopher Pyle is the owner/director of adventure summer camp and whitewater rafting company in Northern California. His entire company philosophy focuses on creating the safest and most encouraging environments for campers and rafters alike. We focus on TEAM, we focus on KINDNESS, we focus on SAFETY, we focus on personal EMPOWERMENT, we focus on COMMUNITY, we focus on SUPPORT. We’re family run, family oriented and wanting to share our place with you.

In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets. Organizations that do not act on this dictum have suffered the loss of market share or worse, total annihilation. Such dire consequences have awakened many organizations to rethink the way they see marketing. Thus, there is urgency for an organization (be it products or service providers) as a whole to develop appropriate holistic customer-focused strategies to ensure that the customer remains at the core of their organizational thinking.

With the rapid advancement of information technology (especially the rise of the Web) and the increasing difficulties of meeting customer’s needs and wants (for example, their expectations of 24 / 7 customer service especially for online transactions), there is a shift from a traditional marketing approach to customer targeted marketing. Many organizations and marketing consultants are emphasizing the need to allocate more funds to apply new-found knowledge of consumer behavior in new products development, build better customer relationships through customer loyalty and retention programs.

This purpose of this paper is to raise the awareness of the need to concentrate marketing efforts towards the customer rather than the inward-looking traditional product-focused arrangement. And more importantly, the paper will shed light on how an organization could go about in making this important transition in this current competitive market.

Marketing Approaches Explained:

Before I proceed to discuss the shift in the marketing approach, it will be appropriate to explain briefly the two marketing approaches separately for greater clarity.

Traditional Marketing-The 4 Ps of Marketing:

The marketing mix or what is commonly known as the 4 Ps is a framework for marketers to implement a marketing concept. It consists of a set of major decision areas that a company needs to manage in order to at least satisfy consumer needs. According to Kotler et al. (1999), the mix is a set of “controllable tactical marketing tools [...] that the firm blends to produce the response it wants in the target market” (p.8). Hence, in an effective marketing program, all of those elements are “mixed” to successfully achieve the company’s marketing objectives.

The traditional marketing mix contains four major elements, the “4 Ps of marketing”. As defined by Kotler et al. (1999):

1.Product: Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. In includes physical objects, services, persons, places, organizations and ideas.

2.Price: The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.

3.Promotion: Activities that communicate the product or service and its merits to target customers with a view to persuading them to buy.

4.Place: All the company’s activities that make the product or service available to target customers.

With the rapid changes surrounding organizations, the traditional marketing mix of the 4 Ps has been criticized for being too myopic in this current market situation. The traditional marketing mix has also been disparaged for being too product-focused and for taking an overly inward-looking strategy with regards to the organization’s resources and capabilities in production matters. This is antithetical to attending to the more important organizational goal of satisfying the desired needs and wants of customers.

In addition, the Web and E-commerce revolution has played a major role in alleviating customers’ ability to shape their relationships with the company. This has led customers to expect companies to market their products and services in ways that reflect more directly their individual needs.

These changes have prompted enterprises that wish to stay ahead of their competitors to shift their traditional marketing approach to customer-targeted marketing.

Customer Targeted Marketing:

In customer targeted marketing, the customer becomes the central focus of the organization’s strategy and activities, rather than the product itself (which is the prime concern in traditional marketing). The organization’s paradigm shift in marketing requires a company to build a commitment to quality and to listen critically to the customer to determine the market needs and how the company can meet those needs more effectively.

One of the major characteristics of the approach is to focus on each customer’s interests and interactions with the organization to deliver targeted, personal messages. This would require the company to be constantly gathering information about their customers in an effort to better serve them and, most importantly, to retain them as loyal customers. As suggested by Peppers and Rogers (1998), the organization would need to use various techniques and strategies (possibly with the help of information technology and the Web), such as focus groups, in-depth interviews, customer surveys, attitude testing and so on to obtain information about consumers for more effective marketing of a product or service. With these customers’ data and feedback, the organization will apply the knowledge to develop more customer-centric products and services and/ or to improve existing ones. In addition, the information will be shared within the organization to encourage employees at all levels to focus on creating maximized customer value and loyalty.

Why Customer-Targeted Marketing?:

In order to have a competitive edge and to satisfy increasing levels of customers’ desires, companies realized that they have to see their customers as individuals rather a homogeneous mass of similar tastes, values and buying behaviors. Due to such transformation, companies need to be more customer-focused in its overall marketing strategy. This has resulted in organizations adopting a customization strategy to increase customer’s loyalty to their products and services. For example, in banking and insurance industry, there has been a move towards greater customization. Standard products/services have been given way to a varied menu of features from which customers may select their own preferred combination.

In view of these changes, companies that understand the asset value of each customer, and that tailor their marketing efforts (and their costs) to acquire and sustain the highest-value assets, will win over less-adaptable traditional marketing approach of the 4 Ps.

The Process of Transition:

In order to strategically change from a traditional marketing approach to customer targeted marketing, an organization must be aware of these following areas:

Paradigm Shift. A company must fully understand that customer targeted marketing requires a shift in the organizational mindset, and not just structural organizational changes. They must realize that their sole purpose is to continuously satisfy customers’ needs and wants. Thus, to ensure a smooth transition from a traditional marketing approach to customer targeted approach, an organization must reflect and ask itself questions as to what areas need to be analyzed and to understand the ramifications of such a transition in the organization. On the other hand, an organization needs to realize the negative consequences for not willing to be a more customer-focused marketing organization.

Customer Targeted Planning. As in any organizational change initiative, proper planning is needed. The objective of planning customer-centric marketing strategies is to find win-win opportunities with customer and to identify the best mutual opportunities for your customers and your company. This requires the organization to see the issue(s) from the customers’ perspectives and to strategically plan the organization’s resources around them.

In short, the organization’s shift to customer-targeted marketing should embrace these three important points:

1.Planning should focus on customer wants and not looking inwardly at company goals

2.Focus on the honest feedback and suggestions through creating different channels of communications. Listen to the customers, rather than forcing them to listen to you.

3.Integrate your customers in every aspects of your business, from new product design to after-sales services and more.

Organization-wide Responsibility. For the approach to be successful, members need to understand the new philosophy of marketing and embrace it organization-wide. Many organizations tend to underestimate the degree to which every facet of the enterprise needs to be involved in the process and to be integrated into the actual customer relationship.

Organization Redesign. An organization has to assess the roles of all functional departments interacting with customers to ensure that they add value to customers instead of increasing the costs. By reorganizing the company with the customer as the focus, many departmental roles and responsibilities will have to be redesigned. And when that happens, the employees will have to adopt new work processes that would be more customer-centric in nature.

Human Resource Training. There is a need to develop customer-focused human resource through customer behavior training, across the functional departments. By investing in such training at all levels, the members will be more knowledgeable, more autonomous, and more efficient in anticipating and meeting the needs of the customers.

Use of Information Technology. With the advancement and increased affordability in information technology, more companies are able to collect available data on customer purchase behavior more efficiently. For example, technologies ranging from checkout scanning to Internet cookies are commonly used to track customers’ buying behaviors. Companies that employ such technology will be more adept at acquiring new customers, retaining existing customers, and cross selling than those who do not.

Enhanced Customers Communications. With the use of the Internet as a medium for targeted communication, this allows companies to be in touch with customers at less than one-hundredth of the cost of more traditional snail mail, brochures or flyers. Communication through emails with the customers is almost free, and the customers can retrieve communications almost immediately. However, this has also resulted in customers having 24 / 7 service expectations of these companies.

Customer Targeted Measurement. An organization must be able to measure and evaluate the success of their customer targeted marketing strategy. In most cases, traditional measurement techniques such as profitability, market share and profit margins are used to measure the success. There should be an added emphasis given to developing measures that are customer-centric and which are able to assess the marketing strategy. Customer acquisition costs, conversion rates, retention rates, customer sales rates, loyalty measures and customer share within a brand are some examples of customer-centric measures than a customer-focused organization can adopt

Conclusion:

The need for survival has provoked many organizations to shift from traditional to customer targeted marketing. The market conditions surrounding us will continue to change at an accelerating rate and customer’s expectation will continue to rise. Hence, without any doubts, more and more companies will adopt a customer-targeted marketing strategy with increased intensity.

About The Author

Dr. Alvin Chan is an Innovation Research Specialist in Asia. He has consulted for and aid in the development of managerial innovations and effective learning methodologies in several organizations. Currently, Dr. Chan is the Senior Research Consultant at FIrst Quatermain Centre of Collaborative Innovation (www.firstquatermain.com [http://www.firstquatermain.com]).

Please email to Dr. Chan at bizguru88@hotmail.com as a courtesy if you are reprinting the article online or in print.

Advice for creating a resume that accurately portrays your skills, experience, interests and personality.

The job market is a tough one right now, and it clearly favors employers over job seekers. There are simply more job seekers than available jobs. Competing in this market means that you need a solid resume, and one that recognizes a current reality for technical jobs. Employers are not just filling positions. They are looking to hire “the whole person” – someone who fits organizationally and culturally, and who can fill multiple job roles. The bottom line: You’ll be more competitive in this job market if you have a resume that shows “the whole person.”

The Resume Challenge

Almost without exception, no one likes to work on their resume. It ranks somewhere close to filing taxes or having cavities filled on the list of unpleasant things in life. It is one of those undesirable activities that simply must be done and done right. Many hire tax professionals to complete their returns, and nobody fills their own cavities. But all too often we struggle alone to produce resumes. My recommendation: Get some help! Seek help from your friends and colleagues, and perhaps from a resume professional. But even when you use the services of a professional resume writer, you can’t abdicate responsibility to make your resume personal and human – to let the “whole person” shine through. Creating a resume that accurately portrays your skills, experience, interests, and personality can only be done with your participation and the participation of those who know you well. Participation means reflection on who you are and what you want to do – a task that can’t be hired, contracted, or delegated.

Professional resume writers, often with good intentions, can create resumes that make interviews difficult, uncomfortable, and sometimes even defensive. Lacking the participation that is needed to make a resume personal, the hired writer will resort to superlatives and overstatements. Imagine being interviewed based upon a resume that that makes statements about you that you don’t even believe to be true. How do you respond to interview questions that arise from these statements? It is far better to be confident in the language that is used to describe you, and readily able to respond to any questions about your resume.

This statement was written by a professional resume writer who was overzealous in his desire to help a client obtain employment: “Exploited the power of system tools including scandisk and defrag to counteract performance issues in machines.” How would you answer interview questions about such a statement? Would you be comfortable to glorify such a simple task? Does it really offer a clear picture of the prospective employee, or does it cloud that picture?

Clear and Concise

I’m not particularly good at taking care of my glasses. I’m careless with where I leave them so they often develop scratches quickly. Gradually I find myself squinting more and more as I try to make out details. When the squinting becomes too severe, I become aware of the problem and replace the glasses. With each new pair of glasses I’m initially surprised by how clean and crisp everything looks. The comparison between before and after is dramatic. If your resume isn’t clean and crisp – if it doesn’t accurately portray the real you – then you have the “scratchy glasses” version with prospective employers “squinting” at your resume.

In this article I’ll illustrate resume clarity and showing the “whole person” by telling you Stephen’s story. Stephen is both a talented IT professional and a friend. His story does a good job of illustrating the importance of sincerity and clarity in resume writing. Stephen’s resume is included here for illustration and reference. The resume is not full of superlatives. It uses clear and concise language and describes Stephen’s accomplishments and abilities without embellishment.

It is a powerful resume that tells Stephen’s story quite well. But we didn’t get to this resume quickly or easily. There were bumps and bruises, starts and stops, and detours along the way. I’ll also tell you a bit of my story, as I am a resume writer who learned and grew from the experience of working with Stephen. I’ll tell this story in the form of issues, describing each issue encountered and the ways that the issues were resolved.

Issue #1-Personalization

Managers want to hire people, not marketing brochures. Your resume should give them a good sense of who are and how you might fit into their team. It’s a recipe for disaster when your resume tells one story and your interview tells another. You do a disservice to yourself when you let others describe you without comment or intervention. You know yourself better than anyone else, so it’s your decision how you are portrayed in your resume.

The first sentence in Stephen’s summary of qualifications statement answers one of my common questions when gathering information for a resume: “What is it that makes you most proud?” Stephen loves to stretch software functionality almost to its breaking point-it’s a game to see who will win. Even though he’s proficient with numerous BI and data warehousing tools, Excel remains his favorite. It was during our discussions about Excel that I captured this sentence: “Innovative technology professional who takes pride in building complex solutions with basic technology, getting the most from a company’s technology investment.”

I thought this was a powerful statement that couldn’t be a more perfect fit, so I submitted it as part of my resume certification program. The rewrite I received back was a bit of a surprise. The “resume expert” restated the sentence as “Innovative technology professional, expert in building complex solutions and extracting optimum results from a company’s technology investment.” In trying to improve what I had written, the reviewer changed the meaning and reduced the value of the statement. The more general statement sounds good, but it loses the concept of making much from basic technology. More importantly, it is a less clear statement that takes a more careful read to find the meaning. Most important of all – it loses the sense of Stephen as a person who takes pride in his technical abilities.

Stephen also has a love of learning and finds it rewarding to help others learn. He is naturally patient, and is clear and descriptive in his explanations. This important aspect of Stephen closes his summary of qualifications with the statement” “Applies natural talent to translate a love of learning into a love of teaching, and helping others to learn.” To reinforce this message we interwove elements of teaching into his resume with a section titled Business Intelligence (BI) Technical Training and Learning Laboratory Management

Issue #2 -Technology

Stephen is a gentle soul who is modest about his achievements. When I first read his resume I told him that something was missing. He asked “what? And I replied “technology.” This simple exchange highlights the fact that we often find it difficult to accurately self-describe. I know that Stephen has exceptional technical expertise, having worked with him in the past. But he had not thought to include most of it on his resume. His reasoning: he only included technology where he had an extreme level of experience and had not considered others. His measure of acceptance was so high that most technology was excluded.

I assigned Stephen the task to list every technology he had used during the past eight years. It is difficult to remember specifics over an extended period of time, so it made sense to start with an all inclusive approach then refine the list based on how and how extensively he used each technology. Together we found the right list of technologies to accurately represent Stephen on his resume.

How you position and organize technologies on your resume depends on how you view yourself. For those who feel tightly coupled with technology, placing it on the first page makes sense. In Stephen’s case, he is not so much interested in specific technologies as in pushing the limits of what the technology can do. He wants to see tangible results. We organized his technologies into five categories and placed them near the end of the resume. We focused the first page on the results instead of technology.

Issue #3-Projects

Determining which projects to include and how to describe Stephen’s roles in each of them was particularly challenging. He has worked on many projects over a span of eight years, so discussion alone was not enough to decide which projects to feature. I asked Stephen to create a list that included every project he had worked on, no matter how small. From that list we selected projects based on how well they matched Stephen’s interests and skills – how well the demonstrated “the whole person.” Then we organized them into seven categories.

Issue #4-Value

With an organized project list we were ready to tackle the question: “What’s the connection to business value?” Not everyone has statistics, such as ‘delivered 20% cost reduction’ or ‘increased new product sales by 35%’. For IT professionals, value statements are especially difficult because they often think in terms of providing technical solutions, not business value. Extending from technology projects to business value means thinking about what will work better, who will be happier, and what new capabilities will be available when the project is completed.

The following statements in Stephen’s resume effectively describe the qualitative value that he created without resorting to exaggerations, superlatives, or fictionalized quantifications:

Implemented systems to satisfy a variety of business-to-consumer requirements including web-initiated database transactions, contact management, and communications tracking. Software development – Reduced the time, cost and complexity of maintaining the ETL process by developing a rules engine to remove hard-coded rules from an existing difficult to maintain ETL process. Stephen’s project and technology lists now serve multiple purposes. The refined lists are included in his resume and the original lists serve as a quick review and reference prior to interviews. It’s best to refresh your memory before interviewing so that the facts are clear in your mind and ready when needed.

Stephen’s resume tells a story. It works as a well placed introduction that describes him in his entirety – his character, interests, and skills. What story does your resume convey? What does it say about your past, present, and future? A good resume does not come easily. It must be crafted over time and from all of the right perspectives. Put together all of the right pieces, including a pinch of this and a dash of that, to show the individual and make the resume interesting to read. Consider who you really are and how best to personalize your resume and properly position technology, projects, and value. Capture the sense of yourself that conjures up an image of you as a whole person.

About IT Resume Service

Jennifer Hay combines career coaching and resume writing skills with a broad knowledge of information technology to provide specialized and targeted career guidance services to IT professionals. Jennifer’s varied background of IT positions, technical training, career counseling, and educational advising make a solid foundation for IT career counseling.

Her interest in the human side of career development makes each career plan personal and individualized. Her unique and IT-specific assessment methods help people to make the best career decisions. A disciplined approach to planning and action helps to turn decisions and plans into real career successes.

Jennifer Hay
IT Resume Service
Phone: (425) 245-5102
http://www.itresumeservice.com

Submit Your Resume For a Complimentary Review & Consultation CLICK HERE

There have been many times when people have said, “Bob, you do so well on the net; how do you get so much TRAFFIC?!” The answer is, serious blogging is not the same as successful blogging.

If you want to become successful doing business on the net, you have to become serious with the way you promote and represent yourself and your blog!

How would you like to learn how I generate 5000 unique visitors to my blog, everyday?
Not only will you learn this here, I am going to give you the exact steps toward doing that and it will happen for you within 90 days; if you follow each step!

The cool thing about this formula is, there is no Ad-sense, no purchasing of additional internet marketing products and no reason that even an internet novice can’t accomplish this type of success.

You all know me as the mentor/master mind personal development coach. Well, through helping people to develop a strong mindset within themselves, I also coach people toward running a successful business. There is a lot of hype in the net about driving traffic to your blog, but no internet superstars seem to be giving FREE blogging advice for FREE! They always manage to leave out the key ingredients.

The formula I am about to share with you, I learned from I can’t remember where, therefore that is the reason why I haven’t published a report on the topic. I know this wasn’t my idea, but I have been using it and it works! So, fair is fair, when you receive valuable information that can benefit others, you should share with as many others as possible!

Let’s begin with the “Formula that will Drive 5000 Unique Visitors to Your Blog, EVERYDAY within 90 Days!!!”

Step One,

Blogger is a nice and easy place to create blogs, but if you would like recognized blog traffic,
create a blog at wordpress.org and/or TheJV-Press.com.

Both are amazing blog sites and they get a lot of recognition, trust me on this!

One of the most critical elements to blogging is to get search engines to ping your blog! Pinging is critical to driving traffic to any site. It used to be that, you had to manually load articles to search engines. Today, with blogs, each time you add a new post, the search engine spiders index your site…immediately Thus, they ping your site!

Step Two

Once your blog is set up, you will need to get a domain name. There are many domain registries out there, one that I personally use is Domains Magnetic; the reason is, they are cheap!

Your domain name should not be your name, the name of your affiliate program, or the name of any product or service. The domain name for a blog should represent the content of the material that is within the body of your blog. This blog you are reading about is called, “Out-Side the Box Live: Official Blog”.

Yes, as you know, Out-Side the Box Live is the new personal development and entrepreneur development online talk show that I am about to launch, but it is also how I believe my readers think. You think outside the box. It is imperative that we all learn to think that way and to be mentored by others that think along the same lines. I personally chose to be surrounded by “Spiritual Entrepreneurs”

Therefore, you must develop a domain name that screams the content of your blog.

Step Three

If you are currently using Google Ad-sense in your blog, stop it! Stop now and don’t ever do it again! You will notice that my blog has none of that garbage on it. I am not in the business of sending people to sites owned by people I have never met or built relationships with. I do not promote products and services that do not either compliment my products or services or, I have never personally used. And, I definitely don’t put things on my site that make me a measly 5-15 cents in profits.

So what should you place on your blog to increase your income? A subscription form. You will increase your sales by placing a subscription form on your site. Mine is in the form of a link. If you look at the end of my posts, it has a “link to subscribe”. That link will take you to my opt-in form, which will send you my e-course, my newsletter and a link to the community of spiritual entrepreneurs that I belong to. That is marketing to its fullest, and any time I come up with a new article, everyone on my list will read it for free before I ever sell it in a book!

When you place a subscription or opt-in form on your site, not only are you increasing your chances of return traffic, but you can keep providing people with quality info and services… not to mention keeping them apprised of any affiliate program, product or, service you may be promoting. I think you are beginning to see the power of a subscription form.

Step Four

O.K., Now that you have properly set up your blog, it is time to write a powerful post. You want to write a post that is as powerful as possible. A good way to get practice at doing that is, look at some posts at the big name blogs, or at the blog of the person that drew you here! LOL!!!

To create a powerful post, you need four key ingredients:

1. Identify your audience! How can you possibly create a powerful blog, if you don’t know who you are talking to? If you have a product or service that you are promoting, then find out who needs that product or service. Once you realize who those people are, figure out what it is that they would like to know. With that said, let’s go to the second key ingredient to writing a powerful post…

2. Relate what you are trying to accomplish in your post with what your readers are looking for! For example, if you desire your readers to buy the vitamins that you are selling, then with the rule in step one, your readers must be ones that are looking for information on vitamins and nutrition. Therefore, you should probably be sharing the benefits of a healthy diet, proper exercise, and most importantly; they should be taking the correct vitamins. Then you lead them in a direction where you tell them what types of vitamins they should take. Do not tell them they should take your vitamins! We haven’t gotten to the part where you should promote your product link yet!

3. The third key ingredient to a powerful post is; a repeat of number two…the more closely related your post is to what your readers are looking for and your product…the more sales you will generate.

4. Ah, the final key ingredient to a powerful blog post…Create a blog post related to what you are trying to achieve. Isn’t it funny how it would seem that one, two, three and four are the same, only written differently…huh, I wander why that is? LOL!

Moving On…Step Five

Generating interest in your blog posts is one of the most crucial parts of writing. If the post is boring, then who is going to read it? If all this great traffic you are getting isn’t reading your posts, then how are they ever going to buy your products?

With that said… there are two types of writing:

1. Boring; which is like a text book!

2. Exciting; which is like a text book with questions in it!

If you have noticed through out this post, I’ve been asking you questions. Asking questions within your posts compared to not asking questions, can mean success or failure!

Once again, what is the difference between a successful blog and an unsuccessful blog?…

ASKING QUESTIONS!!!!

I can not stress this point enough. If you were to read a blog and it continuously told you what to do, you would probably remember that blog for all of a minute after you left it. Now, if you were to read a blog that kept you thinking and kept your brain processing information, not only would you remember that blog; but, you would read the posts all the way to the end to get all the answers…wouldn’t you?

So in generating interest in your posts, if you want your readers to focus on your blog, then you should focus your blog on exciting writing; i.e. keep asking questions up to the final paragraph!!!

By adding questions, it makes your readers stop and think about the appropriate answers, which leads them all the way to the end… this is where the fun begins…and continues on for both you and your readers:

Step Six

Once your readers reach the last paragraph, is it time for them to move on to another website? Sure it is…YOURS!

One of the most effective forms of marketing is to keep your readers involved with you. If you have created a post that has inspired your readers to keep reading to the end, then they are going to keep reading to the end and click the link in the last paragraph that is going to lead them to your affiliate, product or, service site! Oh, did I forget to mention that?

Your last paragraph, as well as your entire post, is not by nay means a sales pitch. Remember what I told you earlier about writing content that is powerful and will provide your readers with information they are looking for? Well, in your last paragraph you can briefly notify them that what they are looking for is at the link you are providing in that last paragraph.

Provide a little bit of info on what they will find when they reach the link, and they will click on it.

Here is the breakthrough you will come to realize, the key to affiliate sales and success in blogging lies within that link and the placement of that link. You will find that by placing your affiliate link in the last paragraph under said terms, will increase your websites click through rate by 20-30%!!!

Why is that? Because you just wrote some valuable information for your readers. Information that they can use. They will obviously click on a link that you recommend! The trick to this formula is; if you are involved with affiliate sales…you will increase your sales by 30-70%!

How cool is that? Sit back and think about that for a moment…What would it be like to actually create a substantial amount of income and success online? Let that boil in your blood, buddy!

Step 7

O.K. You just created a powerful, exciting blog that is leading traffic to your website. Now for the most important piece of the puzzle. Have you been asking yourself this question all through this post?

“When is he going to get to the part where he tells us how to drive traffic to our blog?”

I bet you forgot about that, or maybe didn’t realize that I haven’t told you yet. You see, this is how most of the internet guru guys get away with selling you an information product, that is supposed to show you the necessary steps to achieve something, and then you find yourself a little short on knowledge, and a lot short on money!

They create products that leave out the key ingredients to a formula…Well, I’m here to tell ya, I won’t do that to ya because I know that you gotta have a couple of eggs to bake a cake!!! So…Let’s start baking…

After you have properly set up and provided an exciting post on your blog, you need to drive some traffic to it! Social bookmarking sites are a great way to do that.

People say to me all the time, what is a social bookmarking site? Don’t worry about it, just do a search for them and they’ll pop up. I’m not going to waste any of your time here for that. The best social bookmarking site that I have used, and continues to generate traffic for me is…

Technorati

Technorati is a great example of a bookmarking site, once you see it…you’ll probably think of a few more. Just go to the blue link just above this paragraph and register for Technorati.

Your next thing to do is to start generating some key words. In WordPress, you can create a blog post where you can tag as many related key words as possible. With that said, make sure that after you register your blog at Technorati, use Technorati as a keyword! This will allow your blog to ping through a huge social book marking site; which, in turn, will generate 400-500 more unique visitors a day! How cool is that. I can guarantee no internet guru has ever told you that secret before.

They hate me…they really do!!!

Step Eight…You’re almost to the finish line!

Now that you are pinging traffic to your blog, Submit your blog URL to Ping Oat.

I am sure you have heard of RSS Feeds? If not, it really doesn’t matter, but you can do a search to research what they are. What is important, is that you know that it is critical that your blog is submitted to them, a lot of them!

With that said, what is Ping Oat? Well, when you submit the URL of your blog to Ping Oat…
Ping Oat will submit your blog…to…every…RSS FEED……….IN CYBERSPACE!

I will repeat that, because you may have lost your focus through all of the excitement in your brain. When you go to http://www.PingOat.com and submit the URL of your blog, http://www.PingOat.com will, in turn, submit your blog URL to every RSS Feed in Cyberspace!

This process alone, drives thousands of unique visitors to your blog.

How cool is that? I just revealed on of the best kept secrets that bloggers use…and I gave it to you through a blog! I love it!

Step Nine

The final step to successful blogging, after you submit to pin-goat…is… CREATE MORE EXCITING POSTS!

Remember, the search engines will index them every time you post them. Don’t post whatever you feel like; Your post has to have a definite purpose. It should wow your audiences every time!

If your traffic isn’t reading your post, your traffic will die! Focus on the quality posts in order to receive return traffic. This entire formula will allow you to create one of the most profitable forms of internet marketing… Viral Marketing. You are never going to run out of traffic…I would suggest getting a good auto-responder to hold all of the new email addresses your going to receive…TRUST ME!

Alright folks, that’s the formula to drive 5000 unique visitors to your blog every day, within 90 days, if you’d like to create even more value in your life…you should consider surrounding yourself by successful people and, preferably, some millionaires. I know, you’re thinking,

“Yeah right, like I know some millionaires!!!” Well, I do…would you like to meet them for free?
Find out more through the Spiritual Entrepreneurs Network!

Allow yourself to be surrounded by success and successful people.
With that said, Take Care and Warm Wishes to you!

Bob Yeager

By the end of this article you should be at least considering becoming more profitable with blogging. If that’s the case, be sure to watch the 45 minute video tutorial I made for you to get you up and running within the hour Click Here for the video.

When doing business abroad it is important to understand the local culture. Culture includes areas such as a country’s norms, values, behaviours, food, architecture, fashion and art. However, one area of culture that is important for the international business person is etiquette. Understanding business etiquette allows you to feel comfortable in your dealings with foreign friends, colleagues, customers or clients. Knowing what to do and say in the right places will help build trust and open lines of communication. One aspect of etiquette that is of great importance internationally is the exchanging of business cards. Unlike in North America or Europe where the business card has little meaning other than a convenient form of capturing essential personal details, in other parts of the world the business card has very different meanings. For example, in Japan the business card is viewed as a representation of the owner. Therefore proper business etiquette demands one treats the business card with respect and honour. Below we have provided you with a few examples of international business card exchange etiquette that may help you on your business trips abroad. General Business Card Etiquette Tips: o Business cards are an internationally recognised means of presenting personal contact details, so ensure you have a plentiful supply.
o Demonstrating good business etiquette is merely a means of presenting yourself as best you can. Failure to adhere to foreign business etiquette does not always have disastrous consequences.
o When travelling abroad for business it is advisable to have one side of your business card translated into the appropriate language.
o Business cards are generally exchanged at the beginning of or at the end of an initial meeting.
o Good business etiquette requires you present the card so the recipient’s language is face up.
o Make a point of studying any business card, commenting on it and clarifying information before putting it away. Business Card Etiquette in China o Have one side of your business card translated into Chinese using simplified Chinese characters that are printed in gold ink since gold is an auspicious colour.
o Ensure the translation is carried out into the appropriate Chinese dialect, i.e. Cantonese or Mandarin.
o Your business card should include your title. If your company is the oldest or largest in your country, that fact should be highlighted on your card.
o Hold the card in both hands when offering it.
o Never write on someone’s card unless so directed. Business Card Etiquette in India o If you have a university degree or any honour, put it on your business card.
o Always use the right hand to give and receive business cards.
o Business cards need not be translated into Hindi as English is widely spoken within the business community. Business Card Etiquette in Japan o Business cards are exchanged with great ceremony.

o Invest in quality cards.
o Always keep your business cards in pristine condition.
o Treat the business card you receive as you would the person.
o Make sure your business card includes your title. The Japanese place emphasis on status and hierarchy.
o Business cards are always received with two hands but can be given with only one.
o During a meeting, place the business cards on the table in front of you in the order people are seated.
o When the meeting is over, put the business cards in a business card case or a portfolio. Business Card Etiquette in the UK o Business card etiquette is relaxed in the UK and involves little ceremony.
o It is not considered bad etiquette to keep cards in a pocket.
o Business cards should be kept clean and presentable.
o Do not feel obliged to hand out a business card to everyone you meet as it is not expected.

Neil Payne is Director of Kwintessential Ltd, a London based Cross Cultural Communications Consultancy.

Blogging has become a successful home business for many people. It’s an easy business to start, because there are few or no start up costs. However, if you want to make money, you must have something to sell on your blog – create a “sales” blog.

Although content-heavy blogs on which you sell advertising do make money, these blogs take time before they become profitable, simply because you need a lot of content. How much content? Since blogging has become mainstream, and there are many content blogs, it may take at least 500 to 1000 posts on a content blog for profitability.

“Sales” blogs, which sell products or services, can be profitable with as few as ten to 20 blog posts.

So aim for a sales blog, so your blog becomes profitable more quickly.

Before you start blogging, you need a plan. Create your plan first, before you create your blog. It’s difficult to make money with a blog which hasn’t been set up as a money-maker from the start.

Let’s look at four easy steps to developing a profitable sales blog.

1. Decide what you’ll sell on your blog

To make money, your blog must sell something: a service, or a product. Many bloggers sell affiliate products from their blog.

If you’ve been blogging for a while, you can sell your blogging services from your blog.

2. Make a list of the products, or services which you’ll sell

If you’re selling as an affiliate, make a list of products you’ll sell – reviews of these products will form the basis of your blog articles.

Many affiliate bloggers sell lots of products on a single blog. However, it will be more profitable to divide the products you’re selling into topics; then create a new blog for each topic. This means that each blog can be more focused, and this will mean more traffic.

If you’re selling your own blogging services, set up the blog to do this. Write articles promoting each service you provide. Essentially, the blog becomes your online portfolio.

3. Start blogging, but keep SALES at the forefront of your mind

Next, you can start writing blog posts. However, plan your posts. Planning is vital for a sales blog. For example, let’s say you’ve created a sales blog to sell affiliate products related to pets.

You’ve collected ten affiliate products. Plan articles related to those ten products. You can create review-style articles, as well as general content articles with a link to one of your affiliate products.

If you want to get hired as a blogger, then this must be obvious on your blog, and on every post you write – write several articles promoting each of your services.

4. Promote your blog

Finally, it’s time to promote your blog. There are many ways in which you can promote your blog: with classified advertising, Pay Per Click advertising, and article marketing.

How you choose to promote is up to you. However, do remember that you must promote your blog.

So there you have four easy steps to making money with a sales blog. When you plan your blog for sales from the start, your blog will be profitable for you from the start.

Blogging PLUS coaching ensures that you’ll make money. Pro blogger and copywriter Angela Booth has been making money blogging since 2002. She’ll teach you how to blog the right way, so your blog is profitable from the start, with her bestseller, “Blogging for Dollars” at http://www.abmagic.com/Blog/blogging.html

Angela’s blogging ebook package has a companion blog, the Blogging for Dollars Blog at http://www.dollars2blog.com/blog/ which keeps you up to date with what’s happening in the world of professional blogging.